Brands & Marketing
A data-driven approach to understanding the brands and marketing landscape. Our industry experts leverage Morning Consult's high-frequency survey data to provide vital insights on brand news with topics such as brand trust and loyalty, Gen Z trends, ESG and corporate activism, fast-developing brand scandals and much more.
Brand Rankings
Advertising & Social Media
What Drives Chinese Consumers to Find New Products (Hint: It’s Not TV Ads)
August 2, 2023
•AnalysisAmerican Companies Risk Boycotts in China if Biden Bans TikTok
April 26, 2023
•AnalysisFeatured
Recent
A Playbook for Navigating Country of Origin Impact
September 12, 2023
•Analyst reportIntroducing Country Affinity: A New Morning Consult Tool to Safeguard Your Brand in an Uncertain World
September 12, 2023
•AnalysisTravel Brands Must Think Beyond Price to Connect With Gen Zers and Millennials
September 14, 2023
•AnalysisLatest reports
White Paper: How Country of Origin Affects Brand Perceptions
September 12, 2023
•White paper
The State of Retail & E-Commerce Report: H2 2023
August 17, 2023
•Analyst report
The State of Food & Beverage Report: H2 2023
August 14, 2023
•Analyst report
The State of Media & Entertainment Report: H2 2023
June 20, 2023
•Analyst reportGen Z Preferences
Amazon’s 2023 Prime Day Captured Young Shoppers’ Attention — and Wallets
July 20, 2023
•AnalysisGen Z Trusts Social Media Brands Despite Reckoning Over Online Safety
May 24, 2023
•ArticleTikTok Really Is Becoming Gen Z’s Google, and More on How Gen Z Gets Its News
February 21, 2023
•Analysis
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