Brands & Marketing

A data-driven approach to understanding the brands and marketing landscape. Our industry experts leverage Morning Consult's high-frequency survey data to provide vital insights on brand news with topics such as brand trust and loyalty, Gen Z trends, ESG and corporate activism, fast-developing brand scandals and much more.

Brands & Marketing

Brand Rankings

NFL Fans' Favorite Brands

Fastest Growing Brands Report 2024

Most Admired Employers 2024

Most Trusted Brands 2024

Reports

The 2025 Influencer Marketing Guide

Introducing America’s Digital Side Hustlers

Featured

Gen Z’s Pursuit of Novelty Presents a Challenge for Brands

Gen Z’s Pursuit of Novelty Presents a Challenge for Brands

Gen Alpha’s Influence

The Forces Shaping Gen Z: Friends, Fitness and Finances

Recent

Always On: What Happens When Brands Lose Trust

Are Dupes Less Enticing Now?

DEI News Has Broken Through to the Public, and Is Impacting Support

Despite Widespread Legality, Public Opinion on Sports Betting Is Still Mixed

Social Media Is Just Mainstream Media Now

Musk’s Political Activities Tarnish Tesla, but Not Everywhere

Keep Reading

All About Gen Alpha

Always On: What Drives Consumers to Use Social Media

Millennials Are Spread Thin as the Newest Members of the “Sandwich Generation”

How Is Gen Z Doing, Really?

Always On: The Rise of AI Chatbots

Always On: Who’s Shopping Online Every Day?

Should Sports Get Political?

What to Expect From Young Consumers in the Summer Months

Always On: Gen Z's Hotel Preferences

Angry at Trump’s Threats, Canadians Walk Away From Many U.S. Brands

Always On: The Crypto Political Switcheroo

TikTok Super Users’ Favorite Brands