Brands & Marketing

Brand Rankings

Trust

Most Trusted Brands 2023

May 24, 2023
•Analyst report
Brand Ranking

Fastest Growing Brands Report 2022

December 6, 2022
•Analyst report

Advertising & Social Media

Gen Alpha

Introducing Gen Alpha: Trends in Mental Health, Brands, Technology and More

March 8, 2023
•Analysis
Gen Z

TikTok Really Is Becoming Gen Z’s Google, and More on How Gen Z Gets Its News

February 21, 2023
•Analysis
Social Media

Facebook Favorability Slightly Improves Following Announcement That Trump’s Ban Will End

February 8, 2023
•Article

Featured

Future of Work

Chart Pack: Opinions, Behaviors and Experiences of the American Workforce

June 7, 2023
•Chart pack
Film and TV

Most Americans Say Brand Films Like ‘Flamin’ Hot’ Are Art, Not Ads

June 7, 2023
•Article
Trust

How Brands Earn Gen Z’s Trust: Little Caesars

May 30, 2023
•Analysis

Recent

Movie Theaters

What Americans Say Are Their Most Anticipated Summer Movies of 2023

May 25, 2023
•Article
Social Media

Gen Z Trusts Social Media Brands Despite Reckoning Over Online Safety

May 24, 2023
•Article
Boycotts

More Consumers Want Brands and CEOs to Get Political

May 11, 2023
•Analysis
Wellness

Around 3 in 10 U.S. Adults Are Interested in Trying Ozempic, Other GLP-1s for Weight Loss

May 8, 2023
•Analysis
Advertising

Gen Zers Might Buy Your Product if Its Logo Slays

May 8, 2023
•Article

Latest reports

Made in America Report

June 5, 2023
•Analyst report

State of Workers Report

April 5, 2023
•Analyst report

The State of Food & Beverage Report: H1 2023

March 20, 2023
•Analyst report

Report: A Brand's Guide to Gen Alpha

March 8, 2023
•Analyst report

Gen Z Preferences

Gen Z

TikTok Really Is Becoming Gen Z’s Google, and More on How Gen Z Gets Its News

February 21, 2023
•Analysis
Gen Z

Gen Z Shopping Habits: Why They Love New Brands

February 16, 2023
•Analysis
Gen Z

Major News Brands Need to Fight Harder for Gen Z

August 23, 2022
•Analysis
Gen Z

Chart Pack: 2023 Gen Z Consumer Trends

April 28, 2023
•Chart pack
Password Sharing

Gen Z Is Stubborn When It Comes to Password Sharing

April 25, 2023
•Analysis

Keep Reading

Most Trusted Brands 2023: Zoom
Trust

Zoom Is Among Tech’s Most Trusted Brands, Despite Steep Competition and Remote Work Shifts

June 7, 2023
Photograph of Los Fabulosos Cadillacs performing at Coachella 2023
Return to Normal

Americans Just Want to Have Fun at Restaurants, Concerts and the Movies Again

May 10, 2023
Photograph of Tucker Carlson
News Media

Tucker Carlson Fans Are More Wealthy and Conservative Than Fox News Fans

May 3, 2023
Image of Bud Light beers
PR Crises

The Majority of Beer Drinkers Support Brand Partnerships With Trans Spokespeople

April 27, 2023
Graphic featuring shopper making a purchase in a store
Corporate Activism

Brand Boycotts Are Declining as Inflation Pressures Shoppers

April 27, 2023
Graphic featuring images of mobile phone featuring TikTok app with flags of the U.S. and China in the background
U.S.-China Relations

American Companies Risk Boycotts in China if Biden Bans TikTok

April 26, 2023
A visitor watches an AI sign on an animated screen
Artificial Intelligence

The AI Frenzy Is Introducing Marketing Buzzwords That Consumers Don't Understand

April 24, 2023
Photograph of workers in an office
Remote Work

Americans Are Starting to Lose Interest in Remote Work

April 10, 2023
Subscription

The Subscription Divide: Millennials Love Them. Baby Boomers Are Dubious

March 30, 2023
Graphic conveying water bottle brands' popularity in the United States
Beverage

Fiji, Aquafina, Evian or Dasani? U.S. Consumers Pick Their Favorite Water Brands

March 23, 2023
Taylor Swift takes a selfie with fans at the MTV Video Music Awards
Fandom

The Taylor Swift Fandom Is White, Suburban and Leans Democratic

March 14, 2023
Streaming

How the 'Less Is More' Mindset Could Hurt Perceived Value of Major Video Streamers

March 7, 2023