Brands & Marketing Insights
A data-driven approach to understanding the brands and marketing landscape. Our industry experts leverage Morning Consult's high-frequency survey data to provide vital insights on brand news with topics such as brand trust and loyalty, Gen Z trends, ESG and corporate activism, fast-developing brand scandals and much more.
Brand Rankings
Most Trusted Brands 2025
June 16, 2025
•Analyst reportFastest Growing Brands Report 2024
December 5, 2024
•Analyst reportNFL Fans' Favorite Brands
January 30, 2025
•Analyst reportReports
The Evolving American Social Life
August 6, 2025
•Analyst reportNavigating the Trump Era: Corporate Engagement in 2025
April 30, 2025
•Analyst reportState of Workers 2025 Report
April 23, 2025
•Analyst reportGen Alpha’s Influence
March 12, 2025
•Analyst reportFeatured
2025 Reputation Score Benchmark: Retail
2025 Reputation Score Benchmark: Retail
September 24, 2025
•Analyst report
Tariffs Are Pushing More Shoppers to Consider Secondhand
October 6, 2025
•Analysis
How ESG and Corporate Ethics Impact Consumer Purchases
September 10, 2025
•Analyst reportRecent
How Today’s Parenting Choices Are Shaping the Next Generation
October 7, 2025
•AnalysisWhen It Comes to Romance, the Wealthiest Americans Are Happiest
September 23, 2025
•AnalysisWhat Happens When Shoppers Are Spoiled for Choice?
September 17, 2025
•AnalysisHow Gen Z Feels About Retailers
September 30, 2025
•NewsletterThe Experience Economy Is Resurgent, but Only Among Select Consumers
August 26, 2025
•AnalysisPerceptions of Brand Value are Suffering in an Uncertain Economy
August 18, 2025
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