Brands & Marketing

A data-driven approach to understanding the brands and marketing landscape. Our industry experts leverage Morning Consult's high-frequency survey data to provide vital insights on brand news with topics such as brand trust and loyalty, Gen Z trends, ESG and corporate activism, fast-developing brand scandals and much more.

Brands & Marketing

Brand Rankings

NFL Fans' Favorite Brands

Fastest Growing Brands Report 2024

Most Admired Employers 2024

Most Trusted Brands 2024

Reports

The 2025 Influencer Marketing Guide

Introducing America’s Digital Side Hustlers

Featured

The Forces Shaping Gen Z: Friends, Fitness and Finances

The Forces Shaping Gen Z: Friends, Fitness and Finances

Angry at Trump’s Threats, Canadians Walk Away From Many U.S. Brands

TikTok Super Users’ Favorite Brands

Recent

Musk’s Political Activities Tarnish Tesla, but Not Everywhere

Always On: Who’s Shopping Online Every Day?

Should Sports Get Political?

How Americans Feel About Corporate America Abandoning DEI to Appease Trump

The 2025 Sports Marketing Guide

Keep Reading

What to Expect From Young Consumers in the Summer Months

Always On: Gen Z's Hotel Preferences

Always On: The Crypto Political Switcheroo

Counter/Consensus: Trump's Tariff Pump Fake, Anti-American Sentiment in the Americas, and Softening Russian Consumer Sentiment

The Role Sports Play in Gen Z's Lives

Global Corporate Purpose Tracker

Global U.S. Reputation Tracker

Taking Gen Z’s Political Pulse as Trump’s Second Term Begins

Webinar On-Demand: 2025 Trends With Morning Consult

The Rural-Urban Divide, As Told Through Consumers’ Favorite Brands

Webinar On-Demand: Explore the Future of Market Research with MC AI

The Brands That Captured Gen Z and Millennials’ Attention This Holiday Season