Brands & Marketing

Brand Rankings

Most Trusted Brands 2023

May 24, 2023

•Analyst report

Brand Intelligence

Fastest Growing Brands Report 2022

December 6, 2022

•Analyst report

Advertising & Social Media

Brand Intelligence

Introducing Gen Alpha: Trends in Mental Health, Brands, Technology and More

March 8, 2023

•Analysis

Artificial Intelligence

TikTok Really Is Becoming Gen Z’s Google, and More on How Gen Z Gets Its News

February 21, 2023

•Analysis

Brand Intelligence

Facebook Favorability Slightly Improves Following Announcement That Trump’s Ban Will End

February 8, 2023

•Article

Featured

Brand Intelligence

How Brands Earn Gen Z’s Trust: Little Caesars

How Brands Earn Gen Z’s Trust: Little Caesars

May 30, 2023

•Analysis

What Americans Say Are Their Most Anticipated Summer Movies of 2023

May 25, 2023

•Article

More Consumers Want Brands and CEOs to Get Political

May 11, 2023

•Analysis

Recent

Around 3 in 10 U.S. Adults Are Interested in Trying Ozempic, Other GLP-1s for Weight Loss

May 8, 2023

•Analysis

Gen Zers Might Buy Your Product if Its Logo Slays

May 8, 2023

•Article

The Majority of Beer Drinkers Support Brand Partnerships With Trans Spokespeople

April 27, 2023

•Analysis

Brand Boycotts Are Declining as Inflation Pressures Shoppers

April 27, 2023

•Analysis

When It Comes to Wellness Travel, Brands Must Think Outside the Detox

April 27, 2023

•Analysis

Latest reports

The State of Travel & Hospitality Report: H1 2023

May 4, 2023

•Analyst report

State of Workers Report

April 5, 2023

•Analyst report

The State of Food & Beverage Report: H1 2023

March 20, 2023

•Analyst report

Report: A Brand's Guide to Gen Alpha

March 8, 2023

•Analyst report

Gen Z Preferences

Artificial Intelligence

TikTok Really Is Becoming Gen Z’s Google, and More on How Gen Z Gets Its News

February 21, 2023

•Analysis

Major News Brands Need to Fight Harder for Gen Z

August 23, 2022

•Analysis

Athlete Favorability

Gen Zers Like ‘MrBeast’ More Than Tom Hanks — and More Eye-Opening Survey Tidbits From Young Consumers

December 12, 2022

•Article

Gen Z Is Stubborn When It Comes to Password Sharing

April 25, 2023

•Analysis

Consumer Spending

Gen Z Shopping Habits: Why They Love New Brands

February 16, 2023

•Analysis

Keep Reading

Gen Z Trusts Social Media Brands Despite Reckoning Over Online Safety

Photograph of Los Fabulosos Cadillacs performing at Coachella 2023

Americans Just Want to Have Fun at Restaurants, Concerts and the Movies Again

Photograph of Tucker Carlson

Tucker Carlson Fans Are More Wealthy and Conservative Than Fox News Fans

Chart Pack: 2023 Gen Z Consumer Trends

Graphic featuring images of mobile phone featuring TikTok app with flags of the U.S. and China in the background

American Companies Risk Boycotts in China if Biden Bans TikTok

A visitor watches an AI sign on an animated screen

The AI Frenzy Is Introducing Marketing Buzzwords That Consumers Don't Understand

Photograph of workers in an office

Americans Are Starting to Lose Interest in Remote Work

The Subscription Divide: Millennials Love Them. Baby Boomers Are Dubious

Graphic conveying water bottle brands' popularity in the United States

Fiji, Aquafina, Evian or Dasani? U.S. Consumers Pick Their Favorite Water Brands

Taylor Swift takes a selfie with fans at the MTV Video Music Awards

The Taylor Swift Fandom Is White, Suburban and Leans Democratic

Brand Intelligence

How the 'Less Is More' Mindset Could Hurt Perceived Value of Major Video Streamers

Photograph of airplanes from United Airlines and JetBlue Airways on the taxiway at an airport

Following Tarmac Incidents, U.S. Frequent Flyers Say Airline Industry Should Be More Regulated