Media & Entertainment

Featured Tracker

Tracking Trends in the Media and Entertainment Industry

May 16, 2023

•Updates monthly

Spotlight: Streaming

Hollywood’s Franchise Frenzy Won’t Help Streamers Win Nonsubscribers

May 2, 2023

•Analysis

Password Sharing

Gen Z Is Stubborn When It Comes to Password Sharing

April 25, 2023

•Analysis

Streaming Concert Films Are Everywhere, and Millennials Are Loving It

March 8, 2023

•Article

Featured

Most Americans Say Brand Films Like ‘Flamin’ Hot’ Are Art, Not Ads

Most Americans Say Brand Films Like ‘Flamin’ Hot’ Are Art, Not Ads

June 7, 2023

•Article

Why Unscripted TV Wouldn't Keep Viewers Engaged During a Prolonged Writers Strike

June 6, 2023

•Analysis

The Harry Potter Fandom Is Very Millennial

June 5, 2023

•Article

Recent

Most Trusted Brands 2023

May 24, 2023

•Analyst report

What Americans Say Are Their Most Anticipated Summer Movies of 2023

May 25, 2023

•Article

Gen Z Trusts Social Media Brands Despite Reckoning Over Online Safety

May 24, 2023

•Analysis

Amusement Parks

Hollywood's Next IP-Building Frontier: Theme Parks

May 22, 2023

•Analysis

Film and TV

‘Fast & Furious’ Fans Say the Franchise Has Yet to Top the Original Movie

May 18, 2023

•Article

More Republicans Blame Mass Shootings on Video Games Than on Easy Gun Access

April 27, 2023

•Article

Artificial Intelligence

What the Public Thinks of AI's Potential Future in Hollywood

April 24, 2023

•Article

Gen Z and Millennials Haven’t Completely Abandoned Linear TV — Yet

March 28, 2023

•Analysis

News media

Tucker Carlson Is Republicans’ Most-Loved News Host

November 13, 2018

•Article

TikTok Really Is Becoming Gen Z’s Google, and More on How Gen Z Gets Its News

February 21, 2023

•Analysis

The Voters Republicans Miss by Sticking to Fox News

March 13, 2023

•Article

Keep Reading

Image of the Microsoft Experience Centre

Avid Gamers Are Worried About the Industry’s Monopolization — and More Open Than Not to Regulatory Actions

May 17, 2023

Photograph of Los Fabulosos Cadillacs performing at Coachella 2023

Return to Normal

Americans Just Want to Have Fun at Restaurants, Concerts and the Movies Again

May 10, 2023

Return to Normal: Consumer Comfort

Return to Normal

Tracking the Return to Normal: Consumer Comfort

May 10, 2023

Photograph of Tucker Carlson

Tucker Carlson Fans Are More Wealthy and Conservative Than Fox News Fans

May 3, 2023

Graphic conveying people using their devices to stream entertainment content.

Entertainment Expenses Have Been Hit by Economic Pressures, and Consumers Aren’t Done Downsizing

April 11, 2023

Americans Rank Their Favorite Musicians-Turned-Actors

March 30, 2023

Image of moviegoers at an AMC Theatre in Boston in 2022.

AMC Will Charge More for Its Best Seats. Younger Americans Are on Board

March 24, 2023

Graphic conveying esports in the media and entertainment industry.

How the Esports Industry Can Accelerate Audience Growth

March 14, 2023

Taylor Swift takes a selfie with fans at the MTV Video Music Awards

The Taylor Swift Fandom Is White, Suburban and Leans Democratic

March 14, 2023

Download: A Brands Guide to Gen Alpha

Report: A Brand's Guide to Gen Alpha

March 8, 2023

Introducing Gen Alpha: Trends in Mental Health, Brands, Technology and More

March 8, 2023

How the 'Less Is More' Mindset Could Hurt Perceived Value of Major Video Streamers

March 7, 2023