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A data-driven approach to understanding the sports industry. Our industry experts leverage Morning Consult's high-frequency survey data to provide vital insights on sports industry trends with topics such as sports betting, Gen Z trends, sports viewership trends and much more.
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Video Streamers Should Increase NBA Content, With or Without Live Games
August 22, 2023
•AnalysisAthlete Favorability
Soccer’s Uphill Climb to U.S. Popularity Amid Lionel Messi’s MLS Arrival
July 18, 2023
•Analysis
The Verdict Is In: Aaron Judge Is MLB’s Most Popular Player
March 29, 2023
•Article
Stephen Curry Widens Lead in Second Straight Year as NBA’s Most-Liked Player
October 18, 2022
•Article
Sidney Crosby Is No Longer the NHL’s Best Player, but He’s Still Its Most Popular
October 4, 2022
•ArticleKeep Reading
