Sports

A data-driven approach to understanding the sports industry. Our industry experts leverage Morning Consult's high-frequency survey data to provide vital insights on sports industry trends with topics such as sports betting, Gen Z trends, sports viewership trends and much more.

Sports Media

Gen Alpha Is Showing Early Signs of Sports Fandom

March 13, 2024

•Analysis

Why the Sports Industry Can’t Target TikTok Users Enough

October 17, 2023

•Analysis

An Inside Look at YouTube’s Rise as a Sports Destination

June 22, 2023

•Analysis

Featured

Name Image Likeness Rights

How Good Are NIL Deals for Brands Looking to Invest in Athletes?

How Good Are NIL Deals for Brands Looking to Invest in Athletes?

March 27, 2025

•Analysis

Despite Widespread Legality, Public Opinion on Sports Betting Is Still Mixed

March 10, 2025

•Analysis

Sports Marketing

The 2025 Sports Marketing Guide

January 29, 2025

•Analyst report

Recent

Always On: Understanding Youth Basketball Participation

April 1, 2025

•Newsletter

Brands and Politics

Should Sports Get Political?

February 24, 2025

•Analysis

NFL Fans' Favorite Brands

January 30, 2025

•Analyst report

Webinar On-Demand: The Intersection of Brands and Sports

February 11, 2025

•Webinar

Always On: The NFL audience

February 4, 2025

•Newsletter

Sports Marketing

The Role Sports Play in Gen Z's Lives

February 4, 2025

•Newsletter

Keep Reading

Graphic conveying fantasy football

Chiefs Fans Like Trump More Than Eagles Fans

February 7, 2025

Webinar On-Demand: 2025 Trends With Morning Consult

January 14, 2025

Sports Marketing

Athletes Are a Winning Brand Investment

October 8, 2024

The NFL Is More Popular Among Young Women Than Ever

September 3, 2024

Sports Marketing

Americans Are Getting Sportier

July 2, 2024

Sports Marketing

The WNBA Is Poised for a Banner Year

April 9, 2024

Two people watching news on the TV

Anticipation for 2024 Paris Olympics Is On Par With That of Tokyo Games

March 18, 2024

Brand Reputation

Americans’ Interest in the Super Bowl Hits a High

February 7, 2024

Download the Report: What to Know About Gen Z’s Engagement with Social Media, Entertainment and Technology

Report: What to Know About Gen Z’s Engagement with Social Media, Entertainment and Technology

January 3, 2024

Download the Fastest Growing Brands Report 2023

Brand Intelligence

Fastest Growing Brands Report 2023

December 7, 2023

Graphic conveying expected sports trends for 2024.

Sports Marketing

2024 Sports Trends: Local TV Sports Rights, Influencers and WhatsApp

December 5, 2023

Why the College Football Playoff Shouldn’t Stop Expansion at 12 Teams

November 14, 2023