Sports

Spotlight: Gen Z

Gen Z

Gen Z Keeps Sports Executives Up at Night. Here's What They're Doing About It

December 13, 2022
•Article
Fandom

The NFL’s Gen Z Fan Base Is Slowly Growing

December 13, 2022
•Article
Gen Z

LeBron James and Stephen Curry Tie as Gen Z’s Favorite Athletes

December 13, 2022
•Article
Sports Marketing

Snapchat Creator Jack Settleman on How to Fix the Gen Z Sports Problem

December 13, 2022
•Article

Featured

Fandom

The Debate Is Settled: Fans Say October and November Are the Best Months for Sports

May 31, 2023
•Article
Baseball

The MLB Pitch Clock Is a Hit With Fans

May 15, 2023
•Article

Recent

Sports Media

Kiper or McShay? NFL Fans Pick Their Favorite Draft Personalities

April 26, 2023
•Article
Football

‘It’s Completely Unrecognizable’: Longtime NFL Network Host Rich Eisen on the Decadeslong Evolution of the Draft

April 25, 2023
•Article
LGBTQ+

Most NHL Fans Support Pride Nights

April 19, 2023
•Article
Esports

How the Esports Industry Can Accelerate Audience Growth

March 14, 2023
•Analysis

Athlete Favorability

The Verdict Is In: Aaron Judge Is MLB’s Most Popular Player

March 29, 2023
•Article

Stephen Curry Widens Lead in Second Straight Year as NBA’s Most-Liked Player

October 18, 2022
•Article

Sidney Crosby Is No Longer the NHL’s Best Player, but He’s Still Its Most Popular

October 4, 2022
•Article

Russell Wilson Ties Patrick Mahomes as Most-Liked NFL Player Ahead of 2022 Season

September 7, 2022
•Article

Keep Reading

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Americans Just Want to Have Fun at Restaurants, Concerts and the Movies Again

May 10, 2023
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Return to Normal

Tracking the Return to Normal: Consumer Comfort

May 10, 2023
Chart pack: 2023 Gen Z Consumer Trends
Gen Z

Chart Pack: 2023 Gen Z Consumer Trends

April 28, 2023
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Social Media

How ‘Sports Twitter’ Is Navigating the Chaotic Elon Musk Era

March 27, 2023
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March Madness

March Madness Viewership, Bracket Participation Poised for Jump in 2023

March 14, 2023
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Sports Marketing

The Pickleball Craze Is Real, but Its TV Potential Is a Different Story

March 9, 2023
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Higher Education

How College Athletics Impacts University Trust

March 1, 2023
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Sports Media

Peyton and Eli Manning Conquered the NFL. Now They’re Conquering Sports Media

February 9, 2023
Athlete Favorability

The Verdict Is In: Fans Say Tom Brady Is the GOAT Quarterback — but Not the GOAT Athlete

February 8, 2023
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Super Bowl

Younger Americans’ Interest in the Super Bowl Is Down From Last Year

February 6, 2023
Super Bowl

Snacks Reign Supreme: Super Bowl LVII Advertisers, Ranked by Favorability

February 6, 2023
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Super Bowl

Fly Eagles Fly: America Is (Narrowly) Rooting for Philadelphia in Super Bowl LVII

February 6, 2023