Travel & Hospitality

Travel industry analysis, powered by market research. Our industry experts leverage Morning Consult's high-frequency survey data to provide vital insights on the travel and hospitality industry with topics such as business travel, leisure travel, advertising and much more.

Travel & Hospitality

Quick Reads

Tracking Trends in the Travel and Hospitality Industry

Trust in Travel

Most Trusted Brands 2023

Airline Trust Is Resilient Despite Investigation Into Close Call Incidents

Royal Caribbean’s Icon of the Seas Drew Heated Reactions but Didn’t Impact Favorability

Featured

Forget First-Class Seats and Penthouse Suites — Luxury Travel Is About Customer Service

Forget First-Class Seats and Penthouse Suites — Luxury Travel Is About Customer Service

The State of Travel & Hospitality Report: H2 2023

Recent

Report: How Brands Can Succeed at Influencer Marketing

Travel Brands Must Think Beyond Price to Connect With Gen Zers and Millennials

Chart Pack: U.S. Consumer Health and Wellness Trends

What’s on Tap for Morning Consult Pro in Q4

Leisure Travel

Chart Pack: U.S. Consumer Health and Wellness Trends

3 Steps Travel Brands Must Take to Level Up Their Loyalty Programs

Where Chinese Tourists Are Traveling After ‘Zero-COVID’

Business Travel

Workers May Be Unsure About Business Travel, but Leaders Aren’t

Report: Business, but Not As Usual

Keep Reading

Consumers Aren’t Enticed by Eco-Friendly Transportation for Now — Unless Cash Is Involved

Despite AI Buzz, Search Engines Are Still King for Travel Planning

What’s Driving Increases in Consumer Spending — Even As Core Inflation Remains Stubborn

‘Set-Jetting’ and Beyond: Where Travelers Are Finding Vacation Inspiration

It's Going to Be a Busy Summer for the Travel Industry

2023 American Workforce Trends in 15+ Charts

Hollywood's Next IP-Building Frontier: Theme Parks

Gen Z, Millennial Travelers Seek Rewards Programs, but Vacation Rentals Aren’t Delivering

Tracking the Return to Normal: Consumer Comfort

The State of Travel & Hospitality Report: H1 2023

When It Comes to Wellness Travel, Brands Must Think Outside the Detox

Gen Z Is Poised to Reshape the Travel Industry