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How Tariffs Could Affect Consumer Spending

Although consumers are concerned about tariff-driven price increases, inflation has not spiked and consumers have continued to spend. However, consumers intend to reduce spending if they perceive tariff-driven inflation

Brands

Gen Alpha’s Influence

March 12, 2025

•Analyst report

Retail & E-Commerce

Parents Are Big Secondhand Shoppers, and Take Their Activity Online

March 31, 2025

•Analysis

U.S. Politics

Trump’s Honeymoon Is Over. These Are the Voters Deserting Him

March 27, 2025

•Analysis

Recent

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How Travel Brands Can Connect With Tourists From Key European Markets

How Gen Z is Eating and Drinking

Over Easy or Overpriced? How Consumers Are Coping With the Egg Shortage

The Rise of Low-Cost Retailers Like Temu and Shein

Early Adopters, Always a Step Ahead

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From quick insights on breaking news to in-depth reports on pivotal long-term trends, Morning Consult's reporters and analysts leverage our high-frequency survey data to help inform decision-making.