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U.S. Consumer Spending Tracker

Tracking the U.S. consumers' expenditures

Global Politics

Anti-Americanism & Brands Amid the Trump Tariffs

April 9, 2025

•Analyst report

Brands

Consumption Habits and Brand Preferences of the Wealthiest Consumers

April 14, 2025

•Analysis

Brands

Where Different Generations Are Hearing About Tariffs, And What They Plan to Do About Them

April 17, 2025

•Analysis

Recent

Health and Wellness in the Age of MAHA

Tracking Trump’s Approval Rating in All 50 States

How Brands Can Reach Women Travelers

Republicans Are Ready to Hang Tough With Trump on Tariffs. This Makes Them Risky For Corporates.

Gen Alphas Already Exhibit Strong Buying Power Across Several Categories

Early Adopters, Always a Step Ahead

Our expert analysts leverage proprietary, high-frequency survey data to deliver instant, actionable insight into how major developments are impacting public opinion.

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From quick insights on breaking news to in-depth reports on pivotal long-term trends, Morning Consult's reporters and analysts leverage our high-frequency survey data to help inform decision-making.