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TikTok Super Users’ Favorite Brands

The brands with standout favorability among daily TikTok users reveal an affinity for tobacco, caffeine and gambling

Early Adopters, Always a Step Ahead

Our expert analysts leverage proprietary, high-frequency survey data to deliver instant, actionable insight into how major developments are impacting public opinion.

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From quick insights on breaking news to in-depth reports on pivotal long-term trends, Morning Consult's reporters and analysts leverage our high-frequency survey data to help inform decision-making.