Global Consumer Confidence Dashboard
Morning Consult surveys thousands of consumers every day in 43 countries across the globe on their views regarding personal finances and business conditions, providing an unparalleled gauge of consumer sentiment globally in real-time. This dashboard offers a top-line look at the data.
Data Access
Morning Consult Intelligence clients get access to the daily data, which can be cut by hundreds of demographics and psychographics as well as layered with Brand-specific data. Morning Consult Intelligence customers can access the platform here. Pro+ clients can access monthly averages through data downloads.
Key Takeaways
Looking at the monthly consumer sentiment changes among 43 countries, the largest increase was recorded in South Korea with 14% followed by Australia with 12%. Romania had the largest drop in sentiment with 8%.
In monthly terms, the Americas had more increases than drops in consumer sentiment in January. However, looking at the daily data, there are notable downturns in Argentina, the United States and Canada in the latter part of the month.
European region also registered increases for majority of the countries tracked by Morning Consult. Belgium is one of the few countries in the region that has been registering drops in their consumer sentiment since November 2024.
In the Middle East and North Africa region, majority of the countries' consumer sentiment dropped in month over month terms. Nigeria was the only exception, with an increase of 8% and in South Africa, consumer sentiment stayed flat.
In Asia, 9 countries had increasing consumer sentiment in January, while in 3 consumer sentiment dropped. In monthly terms, consumer sentiment has been dropping in China since November 2024.
Data Downloads
Reading this data
Higher numbers indicate greater consumer confidence. In order to gauge consumer sentiment, Morning Consult asks five questions relating to personal finances and business conditions in the country as a whole. The results from those five questions are then inputted into Index of Consumer Sentiment (ICS).
Morning Consult Index of Consumer Sentiment
Americas Monthly Overivew
North America
South America
Europe Monthly Overivew
Large European Economies
Western Europe
Central & Eastern Europe
Nordic Economies
Middle East and North Africa Monthly Overview
Middle East
Africa
Asia Monthly Overview
Large Asian Economies
South and Southeast Asian Economies
Source of This Data
Data points featured in this tracker represent 5-day moving averages of daily surveys.
All data was collected through Morning Consult’s proprietary survey research capabilities. All interviews are conducted online. Data is weighted to approximate representative samples of adults in each country. Weighting parameters and target populations vary by country.
Consult our methodology document for additional details on sampling and data collection procedures.
About Morning Consult
Morning Consult is a global decision intelligence company changing how modern leaders make smarter, faster, better decisions. The company pairs its proprietary high-frequency data with applied artificial intelligence to better inform decisions on what people think and how they will act. Learn more at morningconsult.com.
Email [email protected] to speak with a member of the Morning Consult team.
Email [email protected] to speak with a member of the Morning Consult team.
