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Updated on Aug 5, 2025
Updates monthly

Global Consumer Confidence Dashboard

How global consumer confidence has shifted over time
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Monthly % change (July 2025 vs June 2025)

Morning Consult surveys thousands of consumers every day in 43 countries across the globe on their views regarding personal finances and business conditions, providing an unparalleled gauge of consumer sentiment globally in real-time. This dashboard offers a top-line look at the data.

Data Access

Morning Consult Intelligence clients get access to the daily data, which can be cut by hundreds of demographics and psychographics as well as layered with Brand-specific data. Morning Consult Intelligence customers can access the platform here. Pro+ clients can access monthly averages through data downloads.

Key Takeaways

  • July was slightly weaker than June in terms of global consumer sentiment, with 23 countries--including many of the world's largest economies--registering declines since last month. Compared with a year ago, July 2025 readings were stronger in most countries, with Europe being the only region where more countries than not averaged lower readings than a year ago.

  • In the Americas region, consumer sentiment increased month over month in most of the Latin American countries as well as in Canada, but declined in the U.S. and Argentina. While recent trade deals and the less-than-anticipated impact of tariffs on prices and spending in the U.S. has helped support sentiment, concern remains about further disruption in the wake of the additional tariffs implemented August 1.

  • Europe had some of the weakest developments in consumer sentiment from June to July, despite the European Union reaching a trade agreement with the U.S., averting worst-case-scenario tariffs with a top trading partner. Uncertainty about tariff impacts and factors like energy costs continue to concern European consumers.

  • The Middle East & Africa region had more positive developments with sentiment since June, with only Saudi Arabia, South Africa and Turkey registering declines. Year-over-year, the region's ICS scores have strengthened everywhere except South Africa.

  • Sentiment has been mixed across Asia & the Pacific region, with some of the largest economies, including China and India, experiencing a decline month-over-month while others--including Japan and South Korea, each of which had trade deals announced with the U.S. reducing the level of previously threatened tariffs--had increases in sentiment levels since June. Australia has had some of the strongest gains in sentiment both on a monthly basis and year-on-year, buoyed in part by softening inflation.

Data Downloads

Intel clients are able to download the datasets that underpin Morning Consult Pro's reports and analysis. Contact us to get access.

Trended data file
Pro+
A trended, sortable XLSX data file covering all monthly historical waves for 43 countries
xlsx
168Kb
Chart pack
Pro+
Chart pack providing individual charts for 43 countries.
pdf
1 Bytes

Reading this data

Higher numbers indicate greater consumer confidence. In order to gauge consumer sentiment, Morning Consult asks five questions relating to personal finances and business conditions in the country as a whole. The results from those five questions are then inputted into Index of Consumer Sentiment (ICS).

Morning Consult Index of Consumer Sentiment

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Monthly Americas overview

North America

South America

Monthly Europe overview

Large European Economies

Western Europe

Central & Eastern Europe

Nordic Economies

Middle East and North Africa overview

Middle East

Africa

Asia monthly overview

Large Asian Economies

South and Southeast Asian Economies

Source of This Data

Data points featured in this tracker represent 5-day moving averages of daily surveys. 

All data was collected through Morning Consult’s proprietary survey research capabilities. All interviews are conducted online. Data is weighted to approximate representative samples of adults in each country. Weighting parameters and target populations vary by country.

Consult our methodology document for additional details on sampling and data collection procedures.

About Morning Consult

Morning Consult is a global decision intelligence company changing how modern leaders make smarter, faster, better decisions. The company pairs its proprietary high-frequency data with applied artificial intelligence to better inform decisions on what people think and how they will act. Learn more at morningconsult.com.

Email [email protected] to speak with a member of the Morning Consult team.

Email [email protected] to speak with a member of the Morning Consult team.