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Gen Alpha’s Influence

March 12, 2025

Gen Alphas are still small, but their impact is not. With the oldest Alphas (ages 0-11) on the precipice of adolescence, they are poised to inherit the youth culture spotlight given to Gen Z, and millennials before them.

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Mar

Food & Beverage

How Gen Z is Eating and Drinking

Feb

Retail & E-Commerce

Who Is the Low-Cost E-Commerce Shopper?

Feb

Brands

The Forces Shaping Gen Z: Friends, Fitness and Finances

Feb

Food & Beverage

Americans’ Evolving Drinking Habits

Feb

Retail & E-Commerce

The State of Apparel Shopping

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Content Type : Analyst Report