Influencers

TikTok Is Officially the Influencer Platform

September 25, 2023

Download the Report: How Brands Can Succeed at Influencer Marketing

Report: How Brands Can Succeed at Influencer Marketing

September 20, 2023

In-Store Shopping

How TikTok Can Help Brands Increase In-Store Shopping

August 24, 2023

What Drives Chinese Consumers to Find New Products (Hint: It’s Not TV Ads)

August 2, 2023

Graphic conveying an Amazon Prime Day shopper

Amazon’s 2023 Prime Day Captured Young Shoppers’ Attention — and Wallets

July 20, 2023

Graphic conveying Shein's influencer trip

What Brands Can Learn From Shein’s Fall

July 10, 2023

Podcasters First Wanted Your Ears. Now They Want Your Eyes Too

January 11, 2023

Sports Marketing

Snapchat Creator Jack Settleman on How to Fix the Gen Z Sports Problem

December 13, 2022

Graphic conveying Gen Zers' favorite celebrities, actors, influencers and content creators.

Gen Z’s Favorite Actors and Content Creators

December 12, 2022

Gen Zers Like ‘MrBeast’ More Than Tom Hanks — and More Eye-Opening Survey Tidbits From Young Consumers

December 12, 2022

Elon Musk Loses Luster With the Left Amid His GOP Flirtations

June 23, 2022

Few Politicians Have Appeared on Joe Rogan’s Podcast. But Data Shows They Should Be Targeting His Fans

March 14, 2022