Gen Z Trends

Get the latest Gen Z research from Morning Consult Pro. Our expert analysis covers Gen Z trends in social media, entertainment, technology, and more.

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Download the Report: What to Know About Gen Z’s Engagement with Social Media, Entertainment and Technology

Report: What to Know About Gen Z’s Engagement with Social Media, Entertainment and Technology

Report: What to Know About Gen Z's Relationship With Money

Latest

Half of Gen Z Is “Bed Rotting”

August 19, 2025

Consumer Spending

Perceptions of Brand Value are Suffering in an Uncertain Economy

August 18, 2025

Gen Z’s Social Dilemma

August 5, 2025

Artificial Intelligence

Americans Can’t Look Away From AI Summaries

August 4, 2025

How Gen Zers Are Eating and Drinking Away From Home

July 30, 2025

What Today’s Kids Are Up To, According to Their Parents

July 22, 2025

For Gen Z, Social Media Is Part of the Job (Any Job)

July 14, 2025

Modern Parenting: Today’s Practices and Priorities

July 9, 2025

Brands and Politics

Gen Z Is Getting More Conservative. Here’s Why Brands Should Care

July 8, 2025

What to Expect for the 2025 Holiday Shopping Season

July 8, 2025

Decorative image conveying food and beverage industry

Food & Bev Briefing: Brand Switching, Recipe Discovery, Culinary Travelers & more

July 7, 2025

How Social Media Factors Into Gen Z’s Recipe and Restaurant Discovery

July 2, 2025