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Gen Z
Featured
Report: What to Know About Gen Z’s Engagement with Social Media, Entertainment and Technology
Report: What to Know About Gen Z's Relationship With Money
Latest
Webinar
Webinar On-Demand: All Things Shopping
February 27, 2025
Gen Z
Consumer Says: How GenZers Are Experiencing and Shaping the Economy
February 26, 2025
Always On
Always On: Who’s Shopping Online Every Day?
February 25, 2025
Gen Z
The Forces Shaping Gen Z: Friends, Fitness and Finances
February 19, 2025
Gen Z
What to Expect From Young Consumers in the Summer Months
February 18, 2025
Always On
Always On: Gen Z's Hotel Preferences
February 18, 2025
E-Commerce
Shein Versus the Mall
February 18, 2025
Alcohol
Americans’ Evolving Drinking Habits
February 12, 2025
E-Commerce
The State of Apparel Shopping
February 5, 2025
Sports Marketing
The Role Sports Play in Gen Z's Lives
February 4, 2025
Brands and Politics
Taking Gen Z’s Political Pulse as Trump’s Second Term Begins
January 21, 2025
Gen Z
The Brands That Captured Gen Z and Millennials’ Attention This Holiday Season
January 7, 2025
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