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Gen Z Trends
Get the latest Gen Z research from Morning Consult Pro. Our expert analysis covers Gen Z trends in social media, entertainment, technology, and more.
Featured
Report: What to Know About Gen Z’s Engagement with Social Media, Entertainment and Technology
Report: What to Know About Gen Z's Relationship With Money
Latest
Influencers
A Brand’s Guide to Influencers in 2026
October 15, 2025
Holiday Trends
2025 Holiday Shopping Outlook
October 8, 2025
Parents
How Today’s Parenting Choices Are Shaping the Next Generation
October 7, 2025
Brand Reputation
How Gen Z Feels About Retailers
September 30, 2025
Brand Reputation
2025 Reputation Score Benchmark: Retail
September 24, 2025
Gen Z Trends
Direct-to-Consumer Brands Have a Gen Z Problem
September 22, 2025
Gen Z Trends
Gen Z at Work and Play
September 16, 2025
Future of Work
Where Gen Z Wants to Work
September 8, 2025
Parents
Parents Are Financially Stressed and Their Kids Growing Up Won’t Fix It
August 27, 2025
Gen Z Trends
Half of Gen Z Is “Bed Rotting”
August 19, 2025
Consumer Spending
Perceptions of Brand Value are Suffering in an Uncertain Economy
August 18, 2025
Gen Z Trends
Gen Z’s Social Dilemma
August 5, 2025
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