Gen Z Trends

Get the latest Gen Z research from Morning Consult Pro. Our expert analysis covers Gen Z trends in social media, entertainment, technology, and more.

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Download the Report: What to Know About Gen Z’s Engagement with Social Media, Entertainment and Technology

Report: What to Know About Gen Z’s Engagement with Social Media, Entertainment and Technology

Report: What to Know About Gen Z's Relationship With Money

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Artificial Intelligence

Americans Can’t Look Away From AI Summaries

August 4, 2025

How Gen Zers Are Eating and Drinking Away From Home

July 30, 2025

What Today’s Kids Are Up To, According to Their Parents

July 22, 2025

For Gen Z, Social Media Is Part of the Job (Any Job)

July 14, 2025

Modern Parenting: Today’s Practices and Priorities

July 9, 2025

Brands and Politics

Gen Z Is Getting More Conservative. Here’s Why Brands Should Care

July 8, 2025

What to Expect for the 2025 Holiday Shopping Season

July 8, 2025

Decorative image conveying food and beverage industry

Food & Bev Briefing: Brand Switching, Recipe Discovery, Culinary Travelers & more

July 7, 2025

How Social Media Factors Into Gen Z’s Recipe and Restaurant Discovery

July 2, 2025

Gen Z’s Most Trusted Brands (And More!)

June 24, 2025

From Stadiums to Streams: What Attracts Die-Hard Fans in America Today

June 24, 2025

Who Are the Gen Zers Obsessed With Wellness?

June 16, 2025