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Gen Z Trends
Get the latest Gen Z research from Morning Consult Pro. Our expert analysis covers Gen Z trends in social media, entertainment, technology, and more.
Featured
Report: What to Know About Gen Z’s Engagement with Social Media, Entertainment and Technology
Report: What to Know About Gen Z's Relationship With Money
Latest
Future of Work
Where Gen Z Wants to Work
September 8, 2025
Parents
Parents Are Financially Stressed and Their Kids Growing Up Won’t Fix It
August 27, 2025
Gen Z Trends
Half of Gen Z Is “Bed Rotting”
August 19, 2025
Consumer Spending
Perceptions of Brand Value are Suffering in an Uncertain Economy
August 18, 2025
Gen Z Trends
Gen Z’s Social Dilemma
August 5, 2025
Artificial Intelligence
Americans Can’t Look Away From AI Summaries
August 4, 2025
Gen Z Trends
How Gen Zers Are Eating and Drinking Away From Home
July 30, 2025
Children
What Today’s Kids Are Up To, According to Their Parents
July 22, 2025
Future of Work
For Gen Z, Social Media Is Part of the Job (Any Job)
July 14, 2025
Parents
Modern Parenting: Today’s Practices and Priorities
July 9, 2025
Brands and Politics
Gen Z Is Getting More Conservative. Here’s Why Brands Should Care
July 8, 2025
Holiday Trends
What to Expect for the 2025 Holiday Shopping Season
July 8, 2025
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