Retail & E-Commerce

A data-driven approach to understanding the ecommerce and retail industry. Our industry experts leverage Morning Consult's high-frequency survey data to provide vital insights on ecommerce and retail news with topics such as brand trust and loyalty, shopping behaviors, sustainability, retail inflation and much more.

Retail & E-Commerce

Featured Tracker

Tracking Trends in the Retail Industry

Recent Reports

Most Trusted Brands 2024

2024 Corporate Engagement Guide for Brands

Report: How Brands Can Succeed at Influencer Marketing

The State of Retail & E-Commerce Report: H2 2023

Featured

Holiday 2024: Gift Cards Top Shoppers’ Lists

Holiday 2024: Gift Cards Top Shoppers’ Lists

The State of the Secondhand Economy

All About Middle-Income Consumers

Recent

For Consumers, Quality Is Synonymous With Luxury

How Baby Boomers Shop Online

A Data Deep Dive Into Luxury Consumers

What Does Luxury Mean to Consumers?

Online Grocery Shopping Is on the Rise

Keep Reading

Parents Preparing for Back-to-School Shopping Have Historically High Budgets

Rural Consumers’ Financial Pessimism Shapes Shopping Behaviors

Consumers Are Excited to Shop in Stores Again as Inflation Moderates

Holiday 2024: What Retailers Can Expect This Shopping Season

Millennials Love TikTok Shop

Gen Z Is Convinced That Product Quality Is Getting Worse

How Gen Z Shops

Abercrombie Is Cool Again, Pass It on

2024 Consumer Shopping Trends

Middle-Income Consumer Shopping Behaviors and Attitudes

Why shoppers are trying new brands more often

Even as Inflation Cools, Consumers Continue to Cost Cut