Retail & E-Commerce

A data-driven approach to understanding the ecommerce and retail industry. Our industry experts leverage Morning Consult's high-frequency survey data to provide vital insights on ecommerce and retail news with topics such as brand trust and loyalty, shopping behaviors, sustainability, retail inflation and much more.

Retail & E-Commerce

Featured Tracker

Tracking Trends in the Retail Industry

Recent Reports

The State of Beauty and Personal Care

All About Middle-Income Consumers

A Data Deep Dive Into Luxury Consumers

Most Trusted Brands 2024

Featured

The Rise of Low-Cost Retailers Like Temu and Shein

The Rise of Low-Cost Retailers Like Temu and Shein

Gen Z’s Pursuit of Novelty Presents a Challenge for Brands

Are Dupes Less Enticing Now?

Recent

Gen Alpha’s Influence

Buy Now, Pay Later Users Are Young, Socially Connected Big Spenders

Who Is the Low-Cost E-Commerce Shopper?

Shein Versus the Mall

The State of Apparel Shopping

Keep Reading

Webinar On-Demand: All Things Shopping

Always On: Who’s Shopping Online Every Day?

As Millennials Enter Middle Age, Their Shopping Habits Are Worth Revisiting

The Rural-Urban Divide, As Told Through Consumers’ Favorite Brands

Beauty Shoppers Turn to Mass Brands For Savings

What Retailers Can Learn From Walmart’s Success with High-Income Households

What Do Consumers Think Is the Ideal Black Friday Discount Rate?

2025 Lookahead: What to Expect in Retail

Consumers Resist Newer Retail Technology

Yelp’s Frequent Users Defy Online Review Skepticism

Consumers Are Content With E-Commerce Delivery Speeds

Holiday 2024: One-Fifth of Shoppers Plan to Take on Debt