Corporate Engagement & the 2024 U.S. Election

What brands need to know about consumer appetites for corporate advocacy in a polarizing election year
May 2024

Report summary

America is barreling toward another highly polarizing presidential election while reeling from ongoing economic uncertainty and internal flashpoints over foreign conflicts.

Using research dating back to 2019, this report lays out what brands and business leaders need to know about the political climate and how to engage on the country’s most pressing issues.

In this report we explain:

  • How the political climate and desire for corporate advocacy has shifted since the last presidential election
  • How companies who want to publicly weigh in on an election-year issue should frame their engagement
  • What U.S. workers’ increased comfort in talking politics in the office means for business leaders
  • How financial institutions and corporations should view the public’s response to conservative attacks on ESG investing and DEI initiatives

Data Downloads

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Banner Tables, Long-Term Trend Questions
Latest results from our long-term trend survey that dates back to 2019
Banner Tables, Corporate Purpose Tracker
Latest results from our Purpose Tracker trend survey, which began in late 2022
Banner Tables, Workplace Politics and DEI
Results from our custom survey on how U.S. workers view political discussions and DEI in an office environment
Banner Tables, ESG
Results from our custom survey on how U.S. adults view ESG investing
About Pro+
A brief overview of what datasets are included in Morning Consult Pro+
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Data for this report comes from surveys conducted: August 2019; September 2020; December 2022; June, September and October 2023; and March and April 2024. All surveys were conducted among representative samples of roughly 2,200 U.S. adults or roughly 1,100 employed U.S. adults, with unweighted margins of error of +/-2 to +/-3 percentage points, respectively.

About the authors

A headshot photograph of Cameron Easley
Cameron Easley
Lead U.S. Politics Analyst

Cameron Easley is Morning Consult’s lead analyst for U.S. politics. Prior to moving into his current role, he led Morning Consult's editorial coverage of U.S. politics and elections from 2016 through 2022. Cameron joined Morning Consult from Roll Call, where he was managing editor. He graduated from the University of North Carolina at Chapel Hill. Follow him on Twitter @cameron_easley. Interested in connecting with Cameron to discuss his analysis or for a media engagement or speaking opportunity? Email [email protected].

A headshot photograph of Ellyn Briggs
Ellyn Briggs
Brands Analyst

Ellyn Briggs is a brands analyst on the Industry Intelligence team, where she conducts research, authors analyst notes and advises brand and marketing leaders on how to apply insights to make better business decisions. Prior to joining Morning Consult, Ellyn worked as a market researcher and brand strategist in both agency and in-house settings. She graduated from American University with a bachelor’s degree in finance. For speaking opportunities and booking requests, please email [email protected].