U.S. Consumer Confidence Tracker
Each day, Morning Consult surveys thousands of U.S. consumers on their views regarding personal finances and business conditions, providing an unparalleled gauge of consumer sentiment in real-time.
During this period of heightened economic uncertainty, Morning Consult will be temporarily publishing a bi-weekly look at this data (in addition to our normal monthly updates available in the Global Consumer Confidence Dashboard).
Daily updates to this data are always available to Morning Consult Intelligence clients, who are also able to access hundreds of demographics and psychographics as well as consumer confidence data layered with brand-specific data.
Key Takeaways
Consumer sentiment is stable over the past week: The 5 day moving average of Morning Consult's Index of Consumer Sentiment (ICS) stands at 95.1, up slightly from 94.4 last week.
Consumers haven't shifted their outlook on current buying conditions: The index measuring current buying conditions stands at 94.6, largely stable over the last three weeks.
Political independents are trending closer to Democrats than Republicans: Throughout the Biden presidency, consumer confidence among independents hovered between Democrats and Republicans, but was consistently closer to the more negative Republicans. That dynamic has shifted quickly in the Trump era: the ICS among independents currently stands at 85.2, 11 points higher than Democrats but 39 points lower than Republicans.
Underlying views on personal finances and business conditions
U.S. Index of Consumer Sentiment by income
The ICS among U.S. adults earning under $50k is 89.4, among those earning between $50-100k it's 96.9 and among those earning over $100k it's 109.1.
U.S. Index of Consumer Sentiment by party
The ICS among Democrats is 73.9, among Republicans it's 124.2, and among independents it's 85.2.
Reading this data
Higher numbers indicate greater consumer confidence. In order to gauge consumer sentiment, Morning Consult asks five questions relating to personal finances and business conditions in the country as a whole. The results from those five questions are then inputted into Index of Consumer Sentiment (ICS).
Methodology
Consult our methodology document for additional details on sampling and data collection procedures.
About Morning Consult
Morning Consult is a global decision intelligence company changing how modern leaders make smarter, faster, better decisions. The company pairs its proprietary high-frequency data with applied artificial intelligence to better inform decisions on what people think and how they will act.
Email [email protected] to speak with a member of the Morning Consult team.
