U.S. Consumer Confidence Tracker
Each day, Morning Consult surveys thousands of U.S. consumers on their views regarding personal finances and business conditions, providing an unparalleled gauge of consumer sentiment in real-time.
During this period of heightened economic uncertainty, Morning Consult will be updating this page weekly (in addition to our normal monthly updates available in the Global Consumer Confidence Dashboard).
Key Takeaways
The Index of Consumer Sentiment and its sub-indexes moved mostly sideways last week: The ICS (daily, five-day moving average) rose marginally 0.8 points since the June 30 update. While the current conditions index rose 1.0 points, the expectations index increased 0.7 points.
- The outlook for personal finances 12 months out deteriorated slightly: This was the only index that registered a drop. Most indexes increased, ranging from 0.4 to 1.7 points. The Personal Finances current conditions index rose the most, but it is still below the peak of early June.
Republican consumer sentiment rose: As the One Big Beautiful Bill got signed last week, consumer sentiment rose among Republicans and fell among Democrats. For most demographic groups, the moves mostly canceled one another out. For example, sentiment increased for those aged 30-44 and 65+, while sentiment dropped for those aged 18-29 and 45-64.
Will tariffs rock sentiment once again? Tariffs were one of the reasons behind the drop in consumer sentiment between February and May and their pause (although still with lingering uncertainty) could have driven up sentiment subsequently in May and June. July 9 brings another deadline on tariffs, with still unknown amounts for reciprocal tariffs. Although this deadline was known far in advance, consumer sentiment can once again turn sour, but perhaps not to the same degree as we saw in late winter and early spring.
Data Downloads
The following chart book is available to all Morning Consult Pro subscribers.
Reading this data
Higher numbers indicate greater consumer confidence. In order to gauge consumer sentiment, Morning Consult asks five questions relating to personal finances and business conditions in the country as a whole. The results from those five questions are then inputted into Index of Consumer Sentiment (ICS).
Index Calculations
Underlying views on personal finances and business conditions
ICS by demographics
Additional demographics
Methodology
Consult our methodology document for additional details on sampling and data collection procedures.
About Morning Consult
Morning Consult is a global decision intelligence company changing how modern leaders make smarter, faster, better decisions. The company pairs its proprietary high-frequency data with applied artificial intelligence to better inform decisions on what people think and how they will act.
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