Despite Softer Inflation, 2022 Ended on a Sour Note for Consumer Spending (Report Preview)
Inflation continued to slow in December, but this dose of price relief seemed unable to meaningfully boost spending.
Consumer demand appears to be flagging for both goods and services as consumers increasingly make trade-offs amid budgetary pressures.
Household finances are starting 2023 on considerably weaker footing than was the case a year ago, with higher earners less insulated from the negative effects of elevated inflation.
This memo offers a preview of Morning Consult’s January U.S. Consumer Spending & Inflation Report. Morning Consult Economic Intelligence subscribers can access the full report here.
December marked a sixth straight month of slowing inflation — a welcome sign for consumers and policymakers. Despite the slower inflation, consumer spending appears to have ended 2022 on a disappointing note. Morning Consult’s consumer spending data showed a 4.3% decline in December, directionally in line with Bloomberg Consensus forecast for retail and food services sales.
Measures of consumer spending and purchasing power dropped as price sensitivity and substitution picked up. Heightened budgetary pressures brought on by persistently high inflation are forcing trade-offs for consumers, leading to reallocation across categories. For instance, as food grew more expensive over the past year, U.S. households accommodated an increase in grocery purchases by spending less at restaurants.
For the past year, U.S. households have seen the effects of elevated price growth as consumers across all income groups reported gradually weakening financial conditions. Initially, lower-income and middle-income households were more impacted by high inflation. However, in December, the highest earners posted the biggest drop in the net share of adults reporting improving household finances compared with a year ago.
Consumer Spending Likely Softened Further in December
About this report
Morning Consult’s monthly U.S. Consumer Spending & Inflation Report provides a detailed assessment of U.S. adults’ self-reported household financial conditions and spending, as well as consumers’ perception of inflation and supply chain disruptions and the impact of both on purchasing decisions.
Businesses and investors rely on this report to understand emerging trends in consumer demand, purchasing power and shopping patterns across demographics.
The report draws on Morning Consult Economic Intelligence, a high-frequency data set reflecting more than 17,000 daily economic surveys across the world’s 44 largest economies. Full methodology can be found here.
Kayla Bruun is a senior economist at decision intelligence company Morning Consult, where she analyzes consumer spending, inflation and household finance trends, leveraging the company’s proprietary high-frequency data.
Prior to joining Morning Consult, Kayla was a key member of the corporate strategy team at telecommunications company SES, where she produced market intelligence and industry analysis of mobility markets.
Kayla also served as an economist at IHS Markit, where she covered global services industries, provided price forecasts, produced written analyses and served as a subject-matter expert on client-facing consulting projects.
Kayla earned a bachelor’s degree in economics from Emory University and an MBA with a certificate in nonmarket strategy from Georgetown University’s McDonough School of Business.
Sofia Baig is an economist at decision intelligence company Morning Consult, where she works on descriptive and predictive analysis that leverages Morning Consult’s proprietary high-frequency data. Previously, she worked for the Federal Reserve Board as a quantitative analyst, focusing on topics related to monetary policy and bank stress testing. She received a bachelor’s degree in economics from Pomona College and a master’s degree in mathematics and statistics from Georgetown University.