U.S. Consumer Confidence Tracker
Each day, Morning Consult surveys thousands of U.S. consumers on their views regarding personal finances and business conditions, providing an unparalleled gauge of consumer sentiment in real-time.
During this period of heightened economic uncertainty, Morning Consult will be updating this page weekly (in addition to our normal monthly updates available in the Global Consumer Confidence Dashboard).
Key Takeaways
Morning Consult's Index of Consumer Sentiment (ICS) sowed minimal change over the past week, continuing the quiet month of August in terms of shifts in consumer perceptions about the economy and their own personal finances.
Not only did the topline ICS show minimal movement in recent weeks, but all five of the underlying components--encompassing views on both current and future conditions--have maintained a stable trajectory as well.
Broken out by demographics, however, we have seen diverging trends. Male views on the economy and household finances have generally improved over the summer, while the ICS for women has trended slightly lower. By income, high earning adults--who tend to gain the most from factors like a stock market buoyed by hints of interest rate cuts--have had rising sentiment, whereas middle and lower income adults' ICS scores have trended flat or slightly down over the past few weeks.
Data Downloads
The following chart book is available to all Morning Consult Pro subscribers. Intel clients are able to download the datasets that underpin Morning Consult Pro's reports and analysis. Contact us to get access.
Reading this data
Higher numbers indicate greater consumer confidence. In order to gauge consumer sentiment, Morning Consult asks five questions relating to personal finances and business conditions in the country as a whole. The results from those five questions are then inputted into Index of Consumer Sentiment (ICS).
Index Calculations
Underlying views on personal finances and business conditions
Index of Consumer Sentiment - Demographic Breakouts
Index of Consumer Sentiment - Demographic Breakouts (Continued)
Methodology
Consult our methodology document for additional details on sampling and data collection procedures.
About Morning Consult
Morning Consult is a global decision intelligence company changing how modern leaders make smarter, faster, better decisions. The company pairs its proprietary high-frequency data with applied artificial intelligence to better inform decisions on what people think and how they will act.
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