U.S. Consumer Confidence Tracker

Key Takeaways

• Morning Consult's Index of Consumer Sentiment (ICS) continued its slight downward trend over the second week of September. Most of the gains made by the index over the summer have now been erased, with the most recent 5-day moving average reading hitting its lowest point since May of this year.

• Among the five underlying components of the ICS, the indexes tracking expectations for near and longer-term business conditions had the most notable dip in the past few weeks, though all components have shown some retreat compared to their recent levels.

• Adults earning $100,000 or more had the largest net decrease in sentiment over the past few weeks, but this group's perceptions on the economy and their own finances had been climbing more strongly than those of other income cohorts prior to September, with sentiment registering its highest score of the year in late August. For adults earning less than $50,000 annually, sentiment hit its peak of 2025 (so far) in January and hasn't reclaimed that level since. The middle income group's 2025 peak occurred in June, before this group's ICS scores had a sizable drop and plateaued at a lower level.