logo
Updated on Jul 14, 2025
Updates weekly

U.S. Consumer Confidence Tracker

Our daily Index of Consumer Sentiment (ICS) is a real-time indicator of the economic impact of major events, capturing consumers’ views regarding personal finances and business conditions
Morning Consult Logo

Each day, Morning Consult surveys thousands of U.S. consumers on their views regarding personal finances and business conditions, providing an unparalleled gauge of consumer sentiment in real-time.

During this period of heightened economic uncertainty, Morning Consult will be updating this page weekly (in addition to our normal monthly updates available in the Global Consumer Confidence Dashboard).

Daily updates to this data are always available to Morning Consult Intelligence clients, who are also able to access hundreds of demographics and psychographics as well as consumer confidence data layered with brand-specific data.

Key Takeaways

  • The Index of Consumer Sentiment and its sub-indexes moved mostly sideways last week: The ICS (daily, five-day moving average) dropped marginally (0.2 points) since the July 7th update. While the current conditions index rose 0.7 points, the expectations index dropped 0.8 points.

  • The only index improving: Current Buying Conditions:  Among the five indexes, only the current buying conditions improved (increasing 1.5 points). All other indexes registered a minor drop (less than 1 point) last week. Tomorrow, the Bureau of Labor Statistics will release the June consumer price index figures. According to Morning Consult as well as consensus forecasts, inflation will increase. Looking at the monthly averages (June versus May) for current buying conditions, there is a modest increase. Even though the consumer prices may have accelerated faster last month, consumers' views of prices were generally positive in June.
  • Sentiment changes are similar among the different income cohorts: Although sentiment among those making $50k-$99.9k dropped precipitously in June, since then it has been relatively stable. Last week was no exception. Sentiment for three main income cohorts changed only minimally.

  • Sentiment among Democrats increased: Last week, sentiment improved among Democrats and deteriorated slightly for Independents. Perhaps yet another pause on the tariffs provided a small boost to Democrats who generally oppose the Trump administration's tariff policies.

  • The University of Michigan preliminary release: This Friday, the University of Michigan Consumer Sentiment index preliminary results will be released. The survey period of the preliminary data was from June 24th to July 14th. Looking at the daily data for that period, we can conclude that the ICS mostly moved sideways. The consensus calls for a modest increase over the May average; Morning Consult data for the same survey period shows a slight decline.

Data Downloads

The following chart book is available to all Morning Consult Pro subscribers.

Accompanying Chart Book
This chart book includes 21 charts tracking consumer confidence, including underlying metrics and demographic breakouts such as gender, age, race, employment status, community type, marital status and more.
pdf
1 Bytes
Data file
Pro+
Excel data file for the charts on this page, accompanied by sample sizes. Clients can access more demographics from: intel.morningconsult.com/economics
xlsx
13Mb

Reading this data

Higher numbers indicate greater consumer confidence. In order to gauge consumer sentiment, Morning Consult asks five questions relating to personal finances and business conditions in the country as a whole. The results from those five questions are then inputted into Index of Consumer Sentiment (ICS).

Index Calculations

Underlying views on personal finances and business conditions

These five indices are the inputs of the ICS, reflecting consumers' current and future outlooks on both their personal finances and business conditions more broadly
5-day moving average
Morning Consult Logo

ICS by demographics

5-day moving average
Morning Consult Logo

Additional demographics

5-day moving average
Morning Consult Logo

Methodology

Consult our methodology document for additional details on sampling and data collection procedures.

About Morning Consult

Morning Consult is a global decision intelligence company changing how modern leaders make smarter, faster, better decisions. The company pairs its proprietary high-frequency data with applied artificial intelligence to better inform decisions on what people think and how they will act.

Email [email protected] to speak with a member of the Morning Consult team.