U.S. Consumer Confidence Tracker
Each day, Morning Consult surveys thousands of U.S. consumers on their views regarding personal finances and business conditions, providing an unparalleled gauge of consumer sentiment in real-time.
During this period of heightened economic uncertainty, Morning Consult will be temporarily publishing a bi-weekly look at this data (in addition to our normal monthly updates available in the Global Consumer Confidence Dashboard).
Daily updates to this data are always available to Morning Consult Intelligence clients, who are also able to access hundreds of demographics and psychographics as well as consumer confidence data layered with brand-specific data.
Key Takeaways
Morning Consult's Index of Consumer Sentiment (ICS) dropped to 90.6 on April 7, an 8-point swing from April 5. This is the second-largest two-day drop since tracking began in 2018. The only larger drop occurred at the onset of the COVID-19 pandemic in March 2020.
This is also the lowest ICS reading since July 2024. Following President Donald Trump's electoral victory, consumer confidence climbed quickly above 100, but has been slipping in recent weeks.
While Republicans remain largely bullish, confidence among Democrats is approaching lows observed during the pandemic.
Demographic details
Income: The ICS among U.S. adults earning under $50k is 89.9, among those earning between $50-100k it's 98.8 and among those earning over $100k it's 108.2.
Partisan identification: The ICS among Democrats is 71.8, among Republicans it's 124.4, and among independents it's 87.8.
U.S. Index of Consumer Sentiment by income
U.S. Index of Consumer Sentiment by party
Reading this data
Higher numbers indicate greater consumer confidence. In order to gauge consumer sentiment, Morning Consult asks five questions relating to personal finances and business conditions in the country as a whole. The results from those five questions are then inputted into Index of Consumer Sentiment (ICS).
Reading this data
Methodology
Consult our methodology document for additional details on sampling and data collection procedures.
About Morning Consult
Morning Consult is a global decision intelligence company changing how modern leaders make smarter, faster, better decisions. The company pairs its proprietary high-frequency data with applied artificial intelligence to better inform decisions on what people think and how they will act.
Email [email protected] to speak with a member of the Morning Consult team.
