U.S. Consumer Confidence Tracker
Each day, Morning Consult surveys thousands of U.S. consumers on their views regarding personal finances and business conditions, providing an unparalleled gauge of consumer sentiment in real-time.
During this period of heightened economic uncertainty, Morning Consult will be updating this page weekly (in addition to our normal monthly updates available in the Global Consumer Confidence Dashboard).
Key Takeaways
The Index of Consumer Sentiment and its sub-indexes moved mostly sideways last week: The ICS (daily, five-day moving average) dropped marginally (0.2 points) since the July 7th update. While the current conditions index rose 0.7 points, the expectations index dropped 0.8 points.
- The only index improving: Current Buying Conditions: Among the five indexes, only the current buying conditions improved (increasing 1.5 points). All other indexes registered a minor drop (less than 1 point) last week. Tomorrow, the Bureau of Labor Statistics will release the June consumer price index figures. According to Morning Consult as well as consensus forecasts, inflation will increase. Looking at the monthly averages (June versus May) for current buying conditions, there is a modest increase. Even though the consumer prices may have accelerated faster last month, consumers' views of prices were generally positive in June.
Sentiment changes are similar among the different income cohorts: Although sentiment among those making $50k-$99.9k dropped precipitously in June, since then it has been relatively stable. Last week was no exception. Sentiment for three main income cohorts changed only minimally.
Sentiment among Democrats increased: Last week, sentiment improved among Democrats and deteriorated slightly for Independents. Perhaps yet another pause on the tariffs provided a small boost to Democrats who generally oppose the Trump administration's tariff policies.
The University of Michigan preliminary release: This Friday, the University of Michigan Consumer Sentiment index preliminary results will be released. The survey period of the preliminary data was from June 24th to July 14th. Looking at the daily data for that period, we can conclude that the ICS mostly moved sideways. The consensus calls for a modest increase over the May average; Morning Consult data for the same survey period shows a slight decline.
Data Downloads
The following chart book is available to all Morning Consult Pro subscribers.
Reading this data
Higher numbers indicate greater consumer confidence. In order to gauge consumer sentiment, Morning Consult asks five questions relating to personal finances and business conditions in the country as a whole. The results from those five questions are then inputted into Index of Consumer Sentiment (ICS).
Index Calculations
Underlying views on personal finances and business conditions
ICS by demographics
Additional demographics
Methodology
Consult our methodology document for additional details on sampling and data collection procedures.
About Morning Consult
Morning Consult is a global decision intelligence company changing how modern leaders make smarter, faster, better decisions. The company pairs its proprietary high-frequency data with applied artificial intelligence to better inform decisions on what people think and how they will act.
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