U.S. Consumer Confidence Tracker
Each day, Morning Consult surveys thousands of U.S. consumers on their views regarding personal finances and business conditions, providing an unparalleled gauge of consumer sentiment in real-time.
During this period of heightened economic uncertainty, Morning Consult will be updating this page weekly (in addition to our normal monthly updates available in the Global Consumer Confidence Dashboard).
Key Takeaways
Consumer confidence is rebounding: Morning Consult's Index of Consumer Sentiment (ICS) ticked up to 96.6 in the latest reading, up 2.6 points since last week.
Consumer perceptions of current buying conditions rallied the most: The five consumer sentiment sub-indices each inched up over the past week. The index measuring current buying conditions rose the most, from 92.3 to 95.7 – it's highest point since late March.
Middle- and high-income earners drove the upswing, while low-income earners remain less sanguine: The ICS among U.S. adults earning under $50k barely budged over the past week, shifting from 87.6 to 87.7. Meanwhile the ICS shot up among both those earning between $50-100k and those earning over $100k, rising 5.9 points and 5.0 points respectively.
Data Downloads
The following chart book is available to all Morning Consult Pro subscribers.
Underlying views on personal finances and business conditions
U.S. Index of Consumer Sentiment by income
The ICS among U.S. adults earning under $50k is 87.7, among those earning between $50-100k it's 10.6 and among those earning over $100k it's 113.1.
U.S. Index of Consumer Sentiment by party
The ICS among Democrats is 73, among Republicans it's 127.8, and among independents it's 85.9.
Reading this data
Higher numbers indicate greater consumer confidence. In order to gauge consumer sentiment, Morning Consult asks five questions relating to personal finances and business conditions in the country as a whole. The results from those five questions are then inputted into Index of Consumer Sentiment (ICS).
Methodology
Consult our methodology document for additional details on sampling and data collection procedures.
About Morning Consult
Morning Consult is a global decision intelligence company changing how modern leaders make smarter, faster, better decisions. The company pairs its proprietary high-frequency data with applied artificial intelligence to better inform decisions on what people think and how they will act.
Email [email protected] to speak with a member of the Morning Consult team.
