U.S. Consumer Confidence Tracker
Each day, Morning Consult surveys thousands of U.S. consumers on their views regarding personal finances and business conditions, providing an unparalleled gauge of consumer sentiment in real-time.
During this period of heightened economic uncertainty, Morning Consult will be temporarily publishing a bi-weekly look at this data (in addition to our normal monthly updates available in the Global Consumer Confidence Dashboard).
Daily updates to this data are always available to Morning Consult Intelligence clients, who are also able to access hundreds of demographics and psychographics as well as consumer confidence data layered with brand-specific data.
Key Takeaways
Consumer sentiment continues to inch down: The 5 day moving average of Morning Consult's Index of Consumer Sentiment (ICS) stands at 93.1, the lowest reading since August of last year.
Consumers are growing more negative about their finances: After remaining largely stable over the last couple of months, the index measuring current personal finances dropped 3.4 points over the last week - the largest drop of the five consumer sentiment sub-indices.
Boomers' consumer confidence is plummeting, while millennials are remaining relatively positive: The ICS among baby boomers dropped to 78.3 in the latest reading. That's 27 points lower than millennials, the generation with the highest current consumer confidence. Boomers have historically had the lowest consumer confidence in Morning Consult's tracking, however the gap has grown notably since the start of the year.
Data Downloads
The following chart book is available to all Morning Consult Pro subscribers.
Underlying views on personal finances and business conditions
U.S. Index of Consumer Sentiment by income
The ICS among U.S. adults earning under $50k is 85.9, among those earning between $50-100k it's 97.4 and among those earning over $100k it's 107.2.
U.S. Index of Consumer Sentiment by party
The ICS among Democrats is 71.5, among Republicans it's 122.9, and among independents it's 83.9.
U.S. Index of Consumer Sentiment by generation
The ICS among Gen Zers is 98.5, among millennials it's 105.3, among Gen Xers it's 91.6 and among boomers it's 78.3
Reading this data
Higher numbers indicate greater consumer confidence. In order to gauge consumer sentiment, Morning Consult asks five questions relating to personal finances and business conditions in the country as a whole. The results from those five questions are then inputted into Index of Consumer Sentiment (ICS).
Methodology
Consult our methodology document for additional details on sampling and data collection procedures.
About Morning Consult
Morning Consult is a global decision intelligence company changing how modern leaders make smarter, faster, better decisions. The company pairs its proprietary high-frequency data with applied artificial intelligence to better inform decisions on what people think and how they will act.
Email [email protected] to speak with a member of the Morning Consult team.
