U.S. Consumer Confidence Tracker
Each day, Morning Consult surveys thousands of U.S. consumers on their views regarding personal finances and business conditions, providing an unparalleled gauge of consumer sentiment in real-time.
During this period of heightened economic uncertainty, Morning Consult will be updating this page weekly (in addition to our normal monthly updates available in the Global Consumer Confidence Dashboard).
Key Takeaways
The Index of Consumer Sentiment (ICS) declined again last week, with both the current conditions and future expectations indexes decreasing. The most significant decline was seen in the current buying conditions index, which dropped by 0.92 points. Now at 97.4, the current conditions index is similar to where it stood at the beginning of 2025. After a broad decline during the first four months of the year, current conditions rebounded in May and June and have remained relatively stable since.
This week, new data will be released for the consumer price index (CPI), producer price index (PPI), and import and export price indexes. Both the CPI and PPI are expected to show month-over-month increases. Typically, consumers' dissatisfaction with rising prices can be observed in the ICS' current conditions index. However, since the anticipated increase is modest, a significant drop in the index is unlikely for now. If inflation continues to rise as projected, though, we can expect a gradual weakening of this index over time.
The week will conclude with the release of preliminary figures for both the University of Michigan consumer sentiment index—which informs the Morning Consult ICS—and retail sales. The consensus among market observers is for a slight improvement in the University of Michigan’s August sentiment reading. This is supported by a similar small uptick in the average daily Morning Consult ICS data for the comparable period. Retail sales growth is also forecasted to ease, reflecting the outlook from Morning Consult’s consumer health index.
Data Downloads
The following chart book is available to all Morning Consult Pro subscribers. Intel clients are able to download the datasets that underpin Morning Consult Pro's reports and analysis. Contact us to get access.
Reading this data
Higher numbers indicate greater consumer confidence. In order to gauge consumer sentiment, Morning Consult asks five questions relating to personal finances and business conditions in the country as a whole. The results from those five questions are then inputted into Index of Consumer Sentiment (ICS).
Index Calculations
Underlying views on personal finances and business conditions
Index of Consumer Sentiment - Demographic Breakouts
Index of Consumer Sentiment - Demographic Breakouts (Continued)
Methodology
Consult our methodology document for additional details on sampling and data collection procedures.
About Morning Consult
Morning Consult is a global decision intelligence company changing how modern leaders make smarter, faster, better decisions. The company pairs its proprietary high-frequency data with applied artificial intelligence to better inform decisions on what people think and how they will act.
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