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Updated on Oct 6, 2025
Updates weekly

U.S. Consumer Confidence Tracker

Our daily Index of Consumer Sentiment (ICS) is a real-time indicator of the economic impact of major events, capturing consumers’ views regarding personal finances and business conditions
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Each day, Morning Consult surveys thousands of U.S. consumers on their views regarding personal finances and business conditions, providing an unparalleled gauge of consumer sentiment in real-time.

During this period of heightened economic uncertainty, Morning Consult will be updating this page weekly (in addition to our normal monthly updates available in the Global Consumer Confidence Dashboard).

Daily updates to this data are always available to Morning Consult Intelligence clients, who are also able to access hundreds of demographics and psychographics as well as consumer confidence data layered with brand-specific data.

Key Takeaways

  • Morning Consult's Index of Consumer Sentiment (ICS) declined in the past week amid unease over the ongoing government shutdown. Delayed paychecks for furloughed workers and potential impacts to services like nutrition assistance programs may be stoking concern about household financial conditions, while the suspension of critical economic reports from agencies like the Bureau of Labor Statistics increases uncertainty about the health of the economy overall.  

  • Among the underlying components of the ICS, perceptions of future business conditions as well as current buying conditions deteriorated notably in the past week, whereas views on personal finances did not decline as strongly. Residual strength in household balance sheets appears to be buffering U.S. consumers against gathering economic headwinds, but wavering views on future conditions suggest growing uncertainty about how long this resilience can last. 

  • Adults of all income levels contributed to the weekly decline in sentiment, but those earning at least $100,000 annually have had the most substantial drop in ICS scores recently. The recent downslide in high earners' views has narrowed their sentiment gap with low-income adults (those earning less than $50,000), which had previously been widening throughout 2025. 

  • Notably, government employees' sentiment did not show a large drop in the initial days of the shutdown, despite reports of potential layoffs for some furloughed workers. 

  • Workers identifying as self-employed had a more sizable decrease in economic views. Dimmer expectations for business conditions going forward may convey more of  a threat to those whose incomes are tied to self-owned businesses with fluctuating revenues, rather than private sector or even government employees whose risk of income loss is mainly a function of job security.

Data Downloads

The following chart book is available to all Morning Consult Pro subscribers. Intel clients are able to download the datasets that underpin Morning Consult Pro's reports and analysis. Contact us to get access.

Data file
Pro+
Excel data file for the charts on this page, accompanied by sample sizes. Clients can access more demographics from: intel.morningconsult.com/economics
xlsx
13Mb

Reading this data

Higher numbers indicate greater consumer confidence. In order to gauge consumer sentiment, Morning Consult asks five questions relating to personal finances and business conditions in the country as a whole. The results from those five questions are then inputted into Index of Consumer Sentiment (ICS).

Index Calculations

Underlying views on personal finances and business conditions

These five indices are the inputs of the ICS, reflecting consumers' current and future outlooks on both their personal finances and business conditions more broadly
5-day moving average
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Index of Consumer Sentiment - Demographic Breakouts

5-day moving average
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Index of Consumer Sentiment - Demographic Breakouts (Continued)

5-day moving average
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Methodology

Consult our methodology document for additional details on sampling and data collection procedures.

About Morning Consult

Morning Consult is a global decision intelligence company changing how modern leaders make smarter, faster, better decisions. The company pairs its proprietary high-frequency data with applied artificial intelligence to better inform decisions on what people think and how they will act.

Email [email protected] to speak with a member of the Morning Consult team.