Always On: The Favorite Restaurants Amongst Consumers Who Dine Out Weekly

Welcome to Always On. Each week, we’ll dig into a brand or audience trend you need to know about, tapping into Morning Consult Intelligence, our always-on insights platform powered by 15,000 daily surveys across 40+ countries. That means thousands of brands, audience deep dives, and enough fresh data to make your spreadsheets jealous. Sign-up here to get this email sent to you directly every week.

If you’re enjoying Always On, would you consider dropping us a $20 tip?

I'm kidding — hopefully that’s obvious. But if you feel pressure to tip at more businesses than before, you’re not alone. According to a new analysis by my colleague Lindsey Roeschke, one in every three U.S. adults says the frequency or amount they’re expected to tip has increased in the last five years. But the place consumers most say is necessary to tip remains the independent restaurant. With that in mind, we wanted to use Morning Consult Intelligence to dive into the cohort of consumers who are dining out at restaurants weekly.

I asked MorningConsult.AI to retrieve data on this audience:

You can ask our AI chatbot about a number of different behaviors and brands. Here are some examples below:

• What media brands do business travelers favor the most?
• Where in the U.S. does White Claw win over millennial women most?
• Compare consumer sentiment for Spotify vs. Apple Music
• What’s the trust trajectory for Sony in Japan?

Dive in yourself here. But for now, we’re going to look e into some audience traits for consumers who dine out at least once a week. Thanks to our robust survey engine, we have more than 127k respondents from the past year who meet this behavior. Don't have access but want to explore? Get in touch here.

Let’s Go Deeper: Demographic of Weekly Diners

They overindex on Yelp, Spotify, WhatsApp, SnapChat and Reddit the most.
These consumers are also far more likely to say they use social media to follow restaurants, chefs or food personalities. They’re also using social media to follow athletes and teams more.

They’re earning more money.
These consumers are 5 points more likely to be earning $100k a year or more. They’re also far more likely to have at least some money invested (10 points more than the general population).

They’re more likely to be married and have kids.
Consumers who dine out at least weekly are 4 points more likely to be married and 5 points more likely to have children in the household.

You can explore the audience yourself here.

Extra Credit

You can also use Morningconsult.AI to quickly make brand rankings amongst consumers who have different behaviors. Below, I’ve pulled the favorite brands across a couple of different restaurant categories for this cohort. You can try the same for any audience you care about for any of the categories below.

Restaurants With The Highest Net Favorability Amongst Consumers Who Dine Out Weekly