Webinar On-Demand: What Brands Need to Know About Engaging in Politics

Here’s what brands and business leaders need to know about the political climate and how to engage on the country’s most pressing issues
A zoom screenshot from a webinar, featuring three panelists discussing survey dayta.
June 11, 2024 at 2:32 pm UTC

Key Takeaways

  • With the Biden-Trump rematch set, most Americans continue to believe corporations should stay out of politics, and slightly fewer support corporate engagement than in 2020.

  • Along partisan and generational lines, relatively few Americans are paying close attention to a company’s politics and ethics. But engaging the public on issues that will rankle Gen Z, the youngest adult generation, or otherwise spilt the country along partisan lines, is likely to have a material impact on a company’s bottom line.

  • When it comes to taking a stance publicly, the economy is the safest topic to address among those that are highly salient among the broader U.S. population. Companies that feel compelled to weigh in on a social issue should try to center their message with an economic angle.

America is barreling toward another highly polarizing presidential election while reeling from ongoing economic uncertainty and internal flashpoints over foreign conflicts. This webinar explores the public's appetite for corporate engagement, risks associated with boycotts, the safest and most controversial salient election-year issues and how brands can frame advocacy efforts if they must engage. Morning Consults analysts also explore how political discussions are increasing at the workplace and how business leaders can mitigate risks.

This webinar was recorded on June 11, 2024 and features Morning Consult analysts Jason McMann, Cameron Easley and Ellyn Briggs.

Download the full report behind this webinar

To get all the data and insights from this webinar, download the Corporate Engagement & the 2024 U.S. Election report.

A headshot photograph of Jason McMann
Jason McMann
Head of Political Intelligence

Jason I. McMann leads geopolitical risk analysis at Morning Consult. He leverages the company’s high-frequency survey data to advise clients on how to integrate geopolitical risk into their decision-making. Jason previously served as head of analytics at GeoQuant (now part of Fitch Solutions). He holds a Ph.D. from Princeton University’s Politics Department. Follow him on Twitter @jimcmann. Interested in connecting with Jason to discuss his analysis or for a media engagement or speaking opportunity? Email [email protected].

A headshot photograph of Cameron Easley
Cameron Easley
Lead U.S. Politics Analyst

Cameron Easley is Morning Consult’s lead analyst for U.S. politics. Prior to moving into his current role, he led Morning Consult's editorial coverage of U.S. politics and elections from 2016 through 2022. Cameron joined Morning Consult from Roll Call, where he was managing editor. He graduated from the University of North Carolina at Chapel Hill. Follow him on Twitter @cameron_easley. Interested in connecting with Cameron to discuss his analysis or for a media engagement or speaking opportunity? Email [email protected].

A headshot photograph of Ellyn Briggs
Ellyn Briggs
Brands Analyst

Ellyn Briggs is a brands analyst on the Industry Intelligence team, where she conducts research, authors analyst notes and advises brand and marketing leaders on how to apply insights to make better business decisions. Prior to joining Morning Consult, Ellyn worked as a market researcher and brand strategist in both agency and in-house settings. She graduated from American University with a bachelor’s degree in finance. For speaking opportunities and booking requests, please email [email protected].

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