Key Takeaways
Gen Zers are embracing the change of adulthood. While some of Gen Z’s worldviews and habits – like being extremely online – appear fixed, others are shifting in surprising ways as more of the cohort enters their adult years.
Millennials aren’t so young anymore. While many marketers still think of “millennial” as a catch-all term referring to youth, this generation is getting older and becoming more set in their ways.
Gen Xers are flying under the radar. With behaviors that largely mirror adults in general, Gen Xers are known as the ‘forgotten generation,’ and often with good reason.
What are the attributes and behaviors that make Gen Z different? What about millennials, Gen X and baby boomers? At Morning Consult, we ask consumers every day about their leisure behaviors, consumption habits, personal motivators and more so we can analyze and study how each generation is a little (sometimes a lot) different. In this webinar, we dive into what sets consumers apart.
Ellyn Briggs is a brands analyst on the Industry Intelligence team, where she conducts research, authors analyst notes and advises brand and marketing leaders on how to apply insights to make better business decisions. Prior to joining Morning Consult, Ellyn worked as a market researcher and brand strategist in both agency and in-house settings. She graduated from American University with a bachelor’s degree in finance. For speaking opportunities and booking requests, please email [email protected].
