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Webinar On-Demand: State of the Economy

Consumer demand looks poised for further cooling over the second half of 2024
August 13, 2024 at 4:05 pm UTC

Key Takeaways

  • The labor market remains strong, but is showing clear signs of cooling-including higher unemployment. Softer wage growth and a high cost of living are making it harder for consumers to save, as U.S. adults rely more heavily on paychecks to cover expenses.

  • Despite lower inflation, consumers remain highly price conscious amid the elevated cost of living, with purchasing demand continuing to be dented by cost-cutting measures
  • Consumer demand looks poised for further cooling over the second half of 2024. A new metric tracking households' financial health suggests consumer demand may be on the verge of a slowdown, with lower-income adults looking particularly tapped out

While Morning Consult’s data shows little sign of an imminent collapse, evidence is mounting that the backbone of economic growth —consumer demand — is poised for further softening over the second half of 2024. In this webinar, recorded on Aug. 13, 2024 at 12 p.m. ET, Morning Consult analysts Deni Koenhemsi, Sofia Baig and Kayla Bruun provide an overview on the state of the economy.

A headshot photograph of Deni Koenhemsi
Deni Koenhemsi
Head of Economic Analysis

Deni Koenhemsi leads Economic Analysis at Morning Consult. Previously, she was a senior associate at S&P Global, where she managed a team of economists, forecasted commodity prices and advised Fortune 500 companies on their procurement and planning decisions. She received a bachelor’s degree in international relations from the University of Richmond and a master’s degree in international economics from American University. For speaking opportunities and booking requests, please email [email protected]

A headshot photograph of Sofia Baig
Sofia Baig
Economist

Sofia Baig is an economist at decision intelligence company Morning Consult, where she works on descriptive and predictive analysis that leverages Morning Consult’s proprietary high-frequency data. Previously, she worked for the Federal Reserve Board as a quantitative analyst, focusing on topics related to monetary policy and bank stress testing. She received a bachelor’s degree in economics from Pomona College and a master’s degree in mathematics and statistics from Georgetown University.

Follow her on Twitter @_SofiaBaig_For speaking opportunities and booking requests, please email [email protected]

A headshot photograph of Kayla Bruun
Kayla Bruun
Lead Economist

Kayla Bruun is the lead economist at decision intelligence company Morning Consult, where she works on descriptive and predictive analysis that leverages Morning Consult’s proprietary high-frequency economic data. Prior to joining Morning Consult, Kayla was a key member of the corporate strategy team at telecommunications company SES, where she produced market intelligence and industry analysis of mobility markets.

Kayla also served as an economist at IHS Markit, where she covered global services industries, provided price forecasts, produced written analyses and served as a subject-matter expert on client-facing consulting projects. Kayla earned a bachelor’s degree in economics from Emory University and an MBA with a certificate in nonmarket strategy from Georgetown University’s McDonough School of Business. For speaking opportunities and booking requests, please email [email protected]

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