Retail & E-Commerce
Back-to-School Shopping Report 2022
Inflation poses a major challenge for retailers as the back-to-school shopping season takes off. The good news for retailers is that parents are planning to spend more than in previous years to account for inflationary pressures. The bad news is that it will still be an ultracompetitive season as retailers weigh promotions against their own increasing costs and consumers continue trading down to more affordable options.
This report draws from survey research conducted in May and June 2022 among 2,178 U.S. parents of school-aged children planning on shopping for the 2022-2023 school year. The interviews were conducted online, and the data was weighted to approximate respective populations of adults based on gender, educational attainment, age, race and region. Topline results from the survey have a margin of error of +/-2 percentage points.
About the Author
Claire Tassin is the lead retail & e-commerce analyst on the Industry Intelligence team, where she conducts research, authors analyst notes and advises leaders in the retail & e-commerce industry on how to apply insights to make better business decisions. Before joining Morning Consult, Claire was an analyst at Gartner, where she conducted research on shifting consumer behaviors and expectations, as well as trends and technology relevant to marketing leaders in the retail sector. She graduated from Washington University in St. Louis with a bachelor’s degree in psychology. For speaking opportunities and booking requests, please email [email protected].