Consumer Impact of Supply Chain Disruptions Report: December 2021

Report summary

COVID-related factory shutdowns, bottlenecks on product components, port congestion, labor tightness and unfavorable weather patterns have coalesced to constrict supply for a multitude of products. These supply shocks continue to ripple through housing markets, car dealerships, grocery aisles, home improvement stores and various other retailers.

Key Takeaways

  • Compared with the past two months, supply chain disruptions at the consumer level have started to recede.
  • Even as supply chain disruptions appear to be easing, consumers —especially those in younger generations —are showing less price sensitivity.
  • As businesses continue to grapple with still-congested supply chains and rising input costs, it appears that consumer demand has so far been strong enough to absorb price increases.

About the author

A headshot photograph of Kayla Bruun
Kayla Bruun
Senior Economist

Kayla Bruun is a senior economist at decision intelligence company Morning Consult, where she analyzes consumer spending, inflation and household finance trends, leveraging the company’s proprietary high-frequency data.

Prior to joining Morning Consult, Kayla was a key member of the corporate strategy team at telecommunications company SES, where she produced market intelligence and industry analysis of mobility markets. 

Kayla also served as an economist at IHS Markit, where she covered global services industries, provided price forecasts, produced written analyses and served as a subject-matter expert on client-facing consulting projects. 

Kayla earned a bachelor’s degree in economics from Emory University and an MBA with a certificate in nonmarket strategy from Georgetown University’s McDonough School of Business.

Follow her on Twitter @KaylaBruun. For speaking opportunities and booking requests, please email [email protected]