Global Politics
Global Trust and Governance Outlook, H1 2024
Report summary
Morning Consult’s Global Policy Outlook series provides monthly analysis of global sentiment on key issues at the intersection of politics and economics across 17 of the world’s largest markets, along with our six-month forecast of where policymaking is headed.
This edition assesses global public sentiment surrounding trust and governance.
Heading into H2/2024, business leaders should take note: global trust is in short supply. In the case of business leaders and corporations specifically, trust is nearing a tipping point beyond which the average adult would be more likely than not to distrust them, or to trust them “a little” at best.
Key issues covered in the context of these dynamics include:
- Global trends in public trust of business leaders, corporations and central governments, as well as attitudes towards democratic governance
- Analysis of ongoing high-level shifts that threaten to tip the balance against business leaders, as well as market-specific looks at countries with noteworthy recent changes
Corporate decision-makers, risk management and financial services professionals, and public sector entities rely on this report series to understand how public sentiment is trending across critical policy areas and make business, investment and public sector decisions accordingly.
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Methodology
This report relies on data collected through Morning Consult’s proprietary survey research capabilities from April 2023 to April 2024. Data comes from monthly surveys conducted among representative samples of roughly 1,000 adults per country, with unweighted margins of error of +/-3 percentage points. All interviews are conducted online. Surveys field during the second half of the indicated month.
Data is weighted to approximate representative samples of adults in each country surveyed. Weighting parameters vary by country.
Consult our Global Political Intelligence Methodology Primer for additional details on sampling and data collection procedures, weighting and representativeness, margins of error, and question wording.
About the author
Sonnet Frisbie is the deputy head of political intelligence and leads Morning Consult’s geopolitical risk offering for Europe, the Middle East and Africa. Prior to joining Morning Consult, Sonnet spent over a decade at the U.S. State Department specializing in issues at the intersection of economics, commerce and political risk in Iraq, Central Europe and sub-Saharan Africa. She holds an MPP from the University of Chicago.
Follow her on Twitter @sonnetfrisbie. Interested in connecting with Sonnet to discuss her analysis or for a media engagement or speaking opportunity? Email [email protected].
