Tech
Understanding the AI Super User
Report summary
AI is game changing, and frequent AI users are a need-to-know audience.
It’s only been a few years since artificial intelligence chatbots exploded onto the market, and users have deployed them for everything from the mundane to the complex.
Morning Consult’s report, ”Understanding the AI Super User,” aims to answer two key questions: 1) Who are the people frequently using AI tools? 2) Are frequent AI users truly ahead of their peers? Our high frequency data reveals that AI super users are not just completing tasks faster or finding information easier, they’re also ahead of their peers personally and professionally.
Plus, we take a closer look at the ascendance of the most well-known AI tool: ChatGPT.
Key Takeaways
- AI super users are young: AI super users are 9 percentage points more likely to be Gen Zers and 14 points more likely to be millennials.
- They’re eyeing new jobs and optimistic about their finances: Nearly 3 in 10 (29%) AI super users say they are actively applying for new jobs, 7 points higher than U.S. adults. They’re also 19 points more likely than the average adult to say their personal finances are better now than a year ago.
- Social media, sports and beverage brands stand out: The No. 1 brand that stands out among AI super users’ favorites is Twitter. Meta and TikTok also make the list.
- ChatGPT is gaining momentum around the globe: More consumers are hearing about OpenAI’s chatbot, and while it has a strong young user base, there’s still room to grow with older consumers.
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Methodology
The audience and brand data in this report comes from Morning Consult Intelligence. The platform helps you understand your audience, brand, competitors and market in a way traditional helps you understand your brand, competitors and market in a way traditional research companies can’t.
- Morning Consult Intelligence gathered 27,695 survey responses from AI super users, defined as U.S. adults who say they use Anthropic, Character AI, ChatGPT, Claude, Deepseek AI, Gemini, Meta AI, Microsoft Copilot, OpenAI or Perplexity AI “several times a day” or “about once a day,” from March 1, 2024-March 18, 2025, with a margin of error of +/- 0.6 percentage points.
- Morning Consult Intelligence also gathered data about ChatGPT among consumers in Australia, Brazil, Canada, France, Germany, Japan, Mexico, South Korea, United Kingdom and the Untied States from February 1, 2023 – April 30, 2025. Samples sizes in each market range from 1,518 to 7,361 respondents per month.
- Standout favorite brands are defined as the brands with the largest difference in net favorability between AI super users and the general population. Brands included in the definition of the AI super users’ audience were excluded from the rankings. Additionally, brands needed to have a positive net favorability score to make the list, indicating that group likes a brand more than they dislike it.
About the author
Nicki Zink is deputy head of Industry Analysis. Her team identifies trends affecting key demographics across food & beverage, travel & hospitality and financial services. Prior to joining Morning Consult, Nicki served as the head of digital intelligence at Purple Strategies, a corporate reputation and strategy firm. She graduated from Miami University with a bachelor’s degree in mass communication. For speaking opportunities and booking requests, please email [email protected].
