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Are People Who Follow Journalists On Social Media More Environmentally Conscious?
Every week, we're publishing regular updates of data and insights generated by Morning Consult's AI Chat, an interactive, real-time intelligence tool that helps you instantly surface brand insights from our global, always-on survey data. All the data, charts and insights you see here are pulled directly from Morning Consult AI's response when we asked the question above.
People who follow journalists or news companies on social media, referred to as "News followers," are more likely than all adults to say they are environmentally conscious.
Specifically, 63% of News followers say they are more environmentally conscious than most people, compared to 52% of all respondents. This suggests that social media engagement with news sources might be associated with higher self-reported environmental consciousness.
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