Blog
Blog: How Often Does Gen Z Go to the Movies?
Every week, we're publishing regular updates of data and insights generated by Morning Consult's AI Chat, an interactive, real-time intelligence tool that helps you instantly surface brand insights from our global, always-on survey data. All the data, charts and insights you see here are pulled directly from Morning Consult AI's response when we asked the question above.
When examining the trend in movie theater attendance for Gen Z, there are some notable patterns:
- Increased Attendance Over Time: The percentage of Gen Z respondents who reported going to the movies 5-11 times annually has generally increased, starting at 10% and reaching 18% at the end of the observed period.
- Frequent Attendees Growing: The group attending 12 or more times annually started at 6% and increased to 8%, indicating a gradual rise in frequent movie-goers among Gen Z.
- Decrease in Non-Attendees: Interestingly, the proportion of Gen Z not attending theaters at all decreased significantly, from 37% at the start to 15%, showing a trend towards increased engagement with movie theaters over time.
These findings suggest a growing interest and participation in movie theater visits among Gen Z over the time frame observed.
Morning Consult AI Chat is an interactive, real-time intelligence tool that helps you instantly surface brand insights from our global, always-on survey data. Powered by retrieval-augmented generation (RAG), it connects you directly to 15,000+ daily interviews on over 3,000 brands and hundreds of demographic, behavioral, economic and political variables across 40+ markets.
No more digging through reports, filtering spreadsheets, or waiting for custom analysis—simply ask a question and get an instant, data-driven answer. Get started today.
