Morning Consult Achieves Record Growth in 2024

NEW YORK — March 10, 2025 — Morning Consult, the decision intelligence company transforming market research, closed 2024 with record-breaking growth, securing $48 million in Q4 bookings alone. 

The growth comes on the heels of the company’s debut of new AI powered tools in Q4 2024, which have begun to transform how clients are leveraging Morning Consult’s always-on survey research engine to navigate shifting consumer preferences and market volatility.

“Market research is at a critical inflection point—traditional methods can’t keep up with today’s speed of change. Morning Consult is redefining the space with real-time, AI-powered intelligence that gives decision-makers instant, actionable insights,” said Michael Ramlet, CEO & co-founder of Morning Consult. “Our record-breaking Q4 underscores the market’s demand for a faster, more predictive approach to understanding consumers, and we’re just getting started.”

Morning Consult operates the largest proprietary survey data collection engine in the world, capturing insights from 35,000 daily surveys across 100+ markets. This unparalleled dataset—now totaling over 80 million historical responses—enables businesses to track shifting consumer sentiment in real time, providing the intelligence needed to make informed, confident decisions.

By combining this always-on survey engine with cutting-edge AI, Morning Consult makes insights faster, more accessible, and more actionable. AI acts as a force multiplier—enhancing research, surfacing trends, and accelerating analysis—so companies can move at the speed of change.

In January, Morning Consult announced the appointment of Jocelyn Powers as Chief Sales Officer to lead the company’s sales division and support its growth. In the coming weeks, the company will debut new AI tools and solutions that will further revolutionize the market research space.

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About Morning Consult

Morning Consult is a global decision intelligence company changing how modern leaders make smarter, faster, better decisions. The company pairs its proprietary high-frequency data with artificial intelligence to better inform decisions on what people think and how they will act. Learn more at https://pro.morningconsult.com/.