Morning Consult Introduces Suite of Data-Driven AI Tools
Morning Consult AI is now open for early access applications. Join us in shaping the future of consumer intelligence and experience firsthand how AI can revolutionize the way you work.
We’re thrilled to announce Morning Consult AI—a new suite of tools designed to harness the full potential of AI, powered by the richness of our proprietary data.
The AI revolution is here, and Morning Consult is uniquely positioned to lead the charge within the research industry. With 15,000 interviews conducted daily across 40+ countries, our dataset is unmatched in its scale, depth, and global reach.
Now, we're combining that data with cutting-edge AI technology to deliver insights faster, deeper, and more tailored than ever before. Its decision intelligence, realized.
How it works
At its core, Morning Consult AI turns complexity into clarity. By tapping into 30 million interviews —and growing daily—it enables users to ask big questions and get precise answers.
Morning Consult AI enables users to generate insights for specific consumer profiles, analyze brand perceptions and trends, and build custom reports and charts.
The tool is able to aggregate complex demographics into written insights and charted visuals over various periods of time. Below are some example questions users can ask Morning Consult AI. In each of these cases, Morning Consult’s AI engine will introspect the thousands of survey questions asked and construct a demographic filter on the fly:
- Among people who watch professional sports, how did their favorability of the PGA Tour change month over month following the organization's June 2023 announcement to partner with LIV Golf?
- How have athletic, high-income earners’ usage of Peloton increased or decreased over from Q1 to Q3 2024?
- How has Elon Musk’s acquisition of X (formerly Twitter) impacted Democratic respondents’ likelihood to purchase from Tesla year over year from October 2022 to October 2024?
With billions of data points and near-infinite combinations of demographic filters, Morning Consult AI doesn’t just skim the surface. It empowers you to dive deep into nuanced consumer trends, offering insights that are timely, relevant, and actionable.
Technical Architecture of Morning Consult AI
What makes Morning Consult AI so powerful? It’s built on Retrieval-Augmented Generation (RAG), an advanced architecture that takes AI beyond static, pre-trained models.
Traditional LLMs, such as GPT-4, are trained on extensive datasets but are limited by the static nature of their training data, which can become outdated over time. RAG addresses this limitation by augmenting the LLM's capabilities with a dynamic retrieval mechanism.
When a query is made, the system retrieves pertinent data from Morning Consult's proprietary databases, searching 30 million interviews —with 15,000+ new interviews added every day—across more than 40 countries.
Integrating the retrieved survey data allows the LLM to generate responses that are contextually relevant, accurate and informed by the latest available information.
The implementation of RAG within Morning Consult AI involves several key components:
- Dynamic Query Parsing: Our system interprets your natural language question, identifying key parameters like demographics, timeframes, and topics.
- Real-Time Data Retrieval: It then searches our vast proprietary database to pull the most relevant data—ensuring your insights are backed by the freshest information.
- Context-Rich Response Generation: Finally, the AI combines the retrieved data with its language generation capabilities to deliver clear, concise answers that are as informed as they are actionable.
This architecture allows Morning Consult AI to deliver insights that are both easy to digest but also deeply informed by real-time data, setting it apart from traditional AI models that rely solely on pre-existing knowledge bases.
Why Morning Consult AI is Different
Unlike traditional AI models that rely on outdated datasets, Morning Consult AI thrives on real-time, living data. It bridges the gap between raw data and meaningful insights, empowering leaders across industries to make decisions with confidence and precision.
Whether you’re in corporate insights, marketing, or communications, Morning Consult AI is your newest weapon—giving you the ability to ask smarter questions, uncover hidden opportunities, and stay ahead of the curve.
Be Among the First to Explore
Morning Consult AI is now open for early access applications. Join us in shaping the future of consumer intelligence and experience firsthand how AI can revolutionize the way you work.
Morning Consult has always been about empowering leaders to make better decisions. With Morning Consult AI, we’re not just keeping pace with the AI boom—we’re leading it. Let’s redefine what’s possible, together.
The need for quality data is more important than ever. Morning Consult surveys thousands of people around the world every day, pairing that exclusive, forward-looking survey data with analytical applications, to offer a distinct, competitive advantage for our users and cement our leadership in the decision intelligence category. This content highlights what we do, how we do it and more, featuring know-how from our in-house experts.
