The overwhelming majority of Super Bowl LVI viewers liked the game’s nostalgic trip down memory lane led by Dr. Dre, Snoop Dogg, Eminem and others, according to a new Morning Consult survey. And the star-studded halftime performance was a huge hit among younger viewers especially, which aligns with data recorded prior to the game.
Gen Zers, Millennials Were Big Fans of This Year’s Halftime Show
What the numbers say
- Two in 3 Americans (66 percent) who watched some or all of Super Bowl LVI said they enjoyed the halftime performance. That’s up from the 55 percent who said the same of The Weeknd’s performance after last year’s Super Bowl. As pre-Super Bowl LVI Morning Consult data suggested they would, Gen Zers (89 percent) and millennials (83 percent) enjoyed this year’s show the most, while baby boomers (39 percent) were least likely to say they enjoyed the performance.
- Heading into the game, the younger generations were the biggest fans of the halftime headliners and that remained true after the game as well, according to the post-Super Bowl data. However, among all adults, each halftime performer saw their favorability rating slightly decrease after the performance. Eminem saw the largest drop, with his favorability rating falling 4 percentage points from 58 percent to 54 percent. The rapper kneeled following his performance of “Lose Yourself,” a likely reference to Colin Kaepernick and other NFL players previously taking a knee during the National Anthem in protest of racial inequality.
- Even Super Bowl viewers on the right side of the political aisle liked the hip-hop-driven show: More than half of Republicans who tuned in (54 percent) said they enjoyed the halftime performance, compared to 76 percent of Democrats and 64 percent of independents.
- After Super Bowl LVI, Blige, Snoop Dogg, Dr. Dre and Lamar all saw increased streaming activity on Spotify. According to the platform, streams of Blige’s “No More Drama” increased 520 percent in the hours following the game, while streams of Dr. Dre and Snoop Dogg’s “The Next Episode” saw an increase of more than 270 percent.
Survey conducted Feb. 14, 2022, among a representative sample of 1,423 U.S. adults who said they watched some or all of Super Bowl LVI, with an unweighted margin of error of plus or minus 3 percentage points.