Communications & Reputation Solutions
Control the Narrative, Build Trust, and Prove Your Impact
Reputation Tracking
Identify and monitor positive & negative reputation drivers among key audiences and competitors
Crisis response
Assess potential impact of events creating reputation risk to your brand
Narrative tracking
Understand how news and events are actually impacting public opinion with our always-on consumer sentiment data.
Employer Reputation
Track how employees, candidates, and external audiences perceive your company as a workplace.
Message Testing
Monitor public sentiment and media narratives in real time, ensuring your messaging aligns with audience perceptions.
Thought Leadership
Generate media-ready headlines and reporting tied to your business goals
Advocacy & Public Policy Sentiment
Study specific political or advocacy topics among key and elite audiences
AI-Powered Insights in Real-Time
Leverage AI-powered tools that provide insights and clarity in real time
Revolutionizing Data Collection with Unmatched Quality
High-quality data collection is at the foundation of everything we do at Morning Consult. It’s how we survey over 35,000 people around the world every day.
A comprehensive suite of integrated solutions
From leading AI tooling to syndicated dashboards to custom solutions, our tools adapt to your workflow, helping you make smarter, faster decisions that drive measurable impact.
Morning Consult Pro
Expert Analysis, Actionable Insights
Morning Consult Pro combines fast access to data with expert analysis to empower leaders across industries. With in-depth reports, curated charts, and the support of world-class analysts, Morning Consult Pro ensures you stay ahead of trends, competitors, and customer expectations.
Morning Consult Intelligence
The Always-On Consumer Insights Platform for Smarter, AI-Powered Decisions
Morning Consult Intelligence is your command center for real-time consumer & brand data. Now enhanced with Morning Consult AI, it combines unmatched data quality and cutting-edge AI technology to help you make faster, deeper, and more precise decisions.
Custom Solutions
Custom Research Built for Your Unique Challenges
Morning Consult’s Custom Solutions are designed to tackle your business’s most pressing questions. By combining our proprietary high-frequency data, advanced analytics, and unparalleled research expertise, we help you understand the factors driving your brand's success and uncover opportunities for growth.
What Sets Us Apart
Our products are powered by Morning Consult's proprietary survey research technology, the most advanced in the world.
Real-Time, Always-On Data
News cycles move rapidly, but traditional research moves too slowly.
Our Advantage: We’ve collected more than 80 million survey questions, asking over 4.8 billion questions and conducting 35K new surveys per day around the world. Morning Consult delivers daily tracking of brand, consumer, and economic sentiment, giving you the real-time insights you need to act.
Built for Agility and Results
Other solutions can feel rigid, with limited flexibility to adapt to specific needs.
Our Advantage: From leading AI tooling to syndicated dashboards to custom solutions, our tools adapt to your workflow, helping you make smarter, faster decisions that drive measurable impact.
Global Scale with Local Precision
Other tools often lack the scale of data to uncover localized insights in global markets.
Our Advantage: With data spanning 100+ markets and representing 75% of the world’s population, our insights combine global breadth with local precision, giving you the clarity to act confidently in any region.
Controversy, or Nontroversy?
So your brand is getting negative coverage - what should you do? Is it going to cause your consumers to flee, or are you just news fodder for a few days before the crisis fades from memory?
With daily tracking on key brand metrics like favorability, community impact, employer admiration, NPS and purchasing consideration, Morning Consult allows you to assess the impact of crises on sentiment and brand trust as they unfold, generate appropriate responses, and provide your leadership and investors with tangible data impact, response and recovery.
Decision Intelligence, Realized
By tapping into 30 million interviews —and growing daily—Morning Consult AI enables users to ask big questions and get precise answers. See how our suite of cutting-edge AI tools help communications professionals craft timely and resonant communications, create compelling data visuals, and generate clear insights and actionable recommendations in high-stakes moments.
Request a Demo
Get in touch to speak to a member of our team