Vivek Ramaswamy’s entrance into the race for the Republican presidential nomination last week has not made much of a splash, according to a new Morning Consult survey that found meager awareness and buzz about the 37-year-old entrepreneur.
Nearly Half of GOP Voters Have Not Heard of Vivek Ramaswamy
Vivek Ramaswamy is a relative unknown to the GOP electorate
- Only about a third of potential Republican primary voters have formed opinions about Ramaswamy, with 28% expressing favorable and 8% expressing unfavorable views. Another 44% said they have never heard of Ramaswamy, making him the least-known declared presidential aspirant among those tracked by Morning Consult.
- Ramaswamy’s rollout, via a Fox News “Tucker Carlson Tonight” hit and Wall Street Journal op-ed on Feb. 21, produced little buzz. Just 9% of potential Republican primary voters said they had seen, read or heard “a lot” about his campaign announcement — less than half of the 23% who said the same of former South Carolina Gov. Nikki Haley’s launch earlier this month — and just 19% said they recently heard something positive about him.
- Stacked up against a wide hypothetical primary field in Morning Consult's 2024 GOP Primary Tracker, 1% of potential GOP primary voters said they’d vote for Ramaswamy if the 2024 primary or caucus were held in their state today, compared with 6% for Haley, 30% for Florida Gov. Ron DeSantis and 48% for former President Donald Trump.
How Vivek Ramaswamy polls against Biden
Though Ramaswamy has made a name for himself in right-wing circles as a fierce opponent of corporate activism on cultural issues, the new survey suggests he is poised to have a minimal impact on the overall Republican contest.
Like Haley before him, Ramaswamy steered clear of criticizing Trump, and the former president has yet to acknowledge his bid — though he did drop a video flexing his own actions against corporate environmental, social, and governance practices and praising Republicans for “following my lead” on the issue.
If Ramaswamy is a nonissue for Trump, he also appears to be of little concern for President Joe Biden, who at this point is expected to be the Democratic Party’s 2024 nominee.
In a reflection of his relative obscurity, just 1 in 5 voters said they would support Ramaswamy in a hypothetical matchup against the incumbent president, compared with 42% who would support Biden. Biden garners similar levels of support against Haley, Trump and Florida Gov. Ron DeSantis, who’s inching toward a bid.
The latest survey was conducted Feb. 24-26, 2023, among a representative sample of 1,993 registered voters, with an unweighted margin of error of +/-2 percentage points.