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Updated on Jul 21, 2025
Updates weekly

U.S. Consumer Confidence Tracker

Our daily Index of Consumer Sentiment (ICS) is a real-time indicator of the economic impact of major events, capturing consumers’ views regarding personal finances and business conditions
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Each day, Morning Consult surveys thousands of U.S. consumers on their views regarding personal finances and business conditions, providing an unparalleled gauge of consumer sentiment in real-time.

During this period of heightened economic uncertainty, Morning Consult will be updating this page weekly (in addition to our normal monthly updates available in the Global Consumer Confidence Dashboard).

Daily updates to this data are always available to Morning Consult Intelligence clients, who are also able to access hundreds of demographics and psychographics as well as consumer confidence data layered with brand-specific data.

Key Takeaways

  • The Index of Consumer Sentiment and its sub-indexes moved mostly sideways once again: The ICS (daily, five-day moving average) increased marginally (0.2 points) since the July 14th update. While the current conditions index dropped 0.6 points, the expectations index rose 0.6 points.

  • The ICS is currently 3.4 points lower than at the beginning of the year and only 1.5 points higher than November 2024. While the Trump presidency introduced significant volatility with large fluctuations throughout the year, the overall trend shows that most of the initial sentiment improvements have been eroded

  • While expectations indexes have declined compared to the pre-election period, current conditions indexes have improved. This trend is most pronounced in the personal finances current conditions index, which has risen 14.4 points since November 4, 2024. This broadly upward momentum in how consumers feel about their finances potentially boosted their spending trajectory since the elections.

Data Downloads

The following chart book is available to all Morning Consult Pro subscribers.

Accompanying Chart Book
This chart book includes 21 charts tracking consumer confidence, including underlying metrics and demographic breakouts such as gender, age, race, employment status, community type, marital status and more.
pdf
1 Bytes
Data file
Pro+
Excel data file for the charts on this page, accompanied by sample sizes. Clients can access more demographics from: intel.morningconsult.com/economics
xlsx
13Mb

Reading this data

Higher numbers indicate greater consumer confidence. In order to gauge consumer sentiment, Morning Consult asks five questions relating to personal finances and business conditions in the country as a whole. The results from those five questions are then inputted into Index of Consumer Sentiment (ICS).

Index Calculations

Underlying views on personal finances and business conditions

These five indices are the inputs of the ICS, reflecting consumers' current and future outlooks on both their personal finances and business conditions more broadly
5-day moving average
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ICS by demographics

5-day moving average
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Additional demographics

5-day moving average
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Methodology

Consult our methodology document for additional details on sampling and data collection procedures.

About Morning Consult

Morning Consult is a global decision intelligence company changing how modern leaders make smarter, faster, better decisions. The company pairs its proprietary high-frequency data with applied artificial intelligence to better inform decisions on what people think and how they will act.

Email [email protected] to speak with a member of the Morning Consult team.