U.S. Consumer Confidence Tracker
Each day, Morning Consult surveys thousands of U.S. consumers on their views regarding personal finances and business conditions, providing an unparalleled gauge of consumer sentiment in real-time.
During this period of heightened economic uncertainty, Morning Consult will be updating this page weekly (in addition to our normal monthly updates available in the Global Consumer Confidence Dashboard).
Key Takeaways
Morning Consult's Index of Consumer Sentiment (ICS) held relatively steady last week, signaling a recent stabilization in consumer confidence after several weeks of a downward trend.
Among the underlying components of the ICS, the index of future expectations (ICE) ticked slightly lower over the past week, while current conditions (ICC) remained relatively flat, suggesting increased pessimism about the economic outlook rather than a notable change in present circumstances.
In recent weeks, younger adults (ages 18-29) have maintained more stability in sentiment while those nearing retirement age (ages 45-64) had a larger downturn in views on personal finances and the economy. Adults of all income levels have had sentiment recently trending lower, though the highest-earning cohort ($100,000+ annual household income) showed some improvement in consumer confidence over the second half of the past week.
Data Downloads
The following chart book is available to all Morning Consult Pro subscribers. Intel clients are able to download the datasets that underpin Morning Consult Pro's reports and analysis. Contact us to get access.
Reading this data
Higher numbers indicate greater consumer confidence. In order to gauge consumer sentiment, Morning Consult asks five questions relating to personal finances and business conditions in the country as a whole. The results from those five questions are then inputted into Index of Consumer Sentiment (ICS).
Index Calculations
Underlying views on personal finances and business conditions
Index of Consumer Sentiment - Demographic Breakouts
Index of Consumer Sentiment - Demographic Breakouts (Continued)
Methodology
Consult our methodology document for additional details on sampling and data collection procedures.
About Morning Consult
Morning Consult is a global decision intelligence company changing how modern leaders make smarter, faster, better decisions. The company pairs its proprietary high-frequency data with applied artificial intelligence to better inform decisions on what people think and how they will act.
Email [email protected] to speak with a member of the Morning Consult team.
