U.S. Consumer Confidence Tracker
Each day, Morning Consult surveys thousands of U.S. consumers on their views regarding personal finances and business conditions, providing an unparalleled gauge of consumer sentiment in real-time.
During this period of heightened economic uncertainty, Morning Consult will be updating this page weekly (in addition to our normal monthly updates available in the Global Consumer Confidence Dashboard).
Key Takeaways
The Index of Consumer Sentiment and its sub-indexes moved mostly sideways once again: The ICS (daily, five-day moving average) increased marginally (0.2 points) since the July 14th update. While the current conditions index dropped 0.6 points, the expectations index rose 0.6 points.
The ICS is currently 3.4 points lower than at the beginning of the year and only 1.5 points higher than November 2024. While the Trump presidency introduced significant volatility with large fluctuations throughout the year, the overall trend shows that most of the initial sentiment improvements have been eroded
While expectations indexes have declined compared to the pre-election period, current conditions indexes have improved. This trend is most pronounced in the personal finances current conditions index, which has risen 14.4 points since November 4, 2024. This broadly upward momentum in how consumers feel about their finances potentially boosted their spending trajectory since the elections.
Data Downloads
The following chart book is available to all Morning Consult Pro subscribers.
Reading this data
Higher numbers indicate greater consumer confidence. In order to gauge consumer sentiment, Morning Consult asks five questions relating to personal finances and business conditions in the country as a whole. The results from those five questions are then inputted into Index of Consumer Sentiment (ICS).
Index Calculations
Underlying views on personal finances and business conditions
ICS by demographics
Additional demographics
Methodology
Consult our methodology document for additional details on sampling and data collection procedures.
About Morning Consult
Morning Consult is a global decision intelligence company changing how modern leaders make smarter, faster, better decisions. The company pairs its proprietary high-frequency data with applied artificial intelligence to better inform decisions on what people think and how they will act.
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