Global Politics

Global Topical Outlook Report: Views on the Trade & Investment Climate

November 2023

Report summary

Morning Consult’s Global Topical Outlook series provides biannual snapshots of the current state of global sentiment on key issues at the intersection of politics and economics across 18 of the world’s largest markets.

Corporate executives, risk management and financial services professionals, insurers, and public sector entities rely on our topical reports to understand how public opinion is trending across key issue areas, and plan accordingly.

This installment explores global sentiment regarding the trade and investment climate in 2023.

Key Issues Covered Include:

  • Trends in public views of the trade and investment policy climate across emerging and developed markets, covering foreign direct investment, portfolio capital, tariffs and local manufacturing,
  • De-risking and decoupling business ties with China and Russia, and
  • How strongly to lean into a recent uptick in Chinese goodwill toward foreign capital amid fraught U.S.-China relations.


This report relies on data collected through Morning Consult’s proprietary survey research capabilities. Data comes from monthly surveys conducted among representative samples of roughly 1,000 adults per country, with unweighted margins of error of +/-3 percentage points. All interviews are conducted online. Surveys field during the second half of the indicated month.

Data is weighted to approximate representative samples of adults in each country surveyed. Weighting parameters vary by country.

Consult our Global Political Intelligence Methodology Primer for additional details on sampling and data collection procedures, weighting and representativeness, margins of error, and question wording.

About the author

A headshot photograph of Jason McMann
Jason McMann
Head of Political Intelligence

Jason I. McMann leads geopolitical risk analysis at Morning Consult. He leverages the company’s high-frequency survey data to advise clients on how to integrate geopolitical risk into their decision-making. Jason previously served as head of analytics at GeoQuant (now part of Fitch Solutions). He holds a Ph.D. from Princeton University’s Politics Department. Follow him on Twitter @jimcmann. Interested in connecting with Jason to discuss his analysis or for a media engagement or speaking opportunity? Email [email protected].