Download: State of Technology Report


The State of Technology Report: H1 2023

March 2023

Report summary

Facing steep economic and regulatory challenges, tech is losing some of its luster with the public. But forward-looking technologies such as artificial intelligence can reignite consumers’ imaginations.

Key Takeaways

  • Tech’s reputation has been tarnished: While most U.S. adults (58%) still have a positive impression of major technology companies, the industry’s reputation has been in decline following economic troubles, layoffs and concerns about tech’s impact on political discourse and mental health.
  • A greater appetite for regulation spells trouble: There is growing support for breaking up Big Tech, largely driven by perceptions that the industry wields too much power. With regulators chomping at the bit to rein in tech’s influence, 2023 is poised to be a challenging regulatory year for tech companies.
  • Content and misinformation will take center stage — again — ahead of 2024: Opinions that major tech companies allow all voices to be heard and are doing enough to tackle misinformation are in decline, accelerated by Elon Musk’s takeover of Twitter and the ensuing politicization of the platform.
  • AI is being met with cautious optimism: Most consumers (52%) agree that AI is here to stay, but there are concerns that players in this space need to address in order to drive broad adoption and acceptance of the nascent technology.


The research fueling this project is drawn from six surveys fielded from Sept. 27, 2022, to Feb. 27, 2023, among representative samples of 2,201 to 2,210 U.S. adults each, with unweighted margins of error of +/-2 percentage points.

About the author

A headshot photograph of Jordan Marlatt
Jordan Marlatt
Lead Tech Analyst

Jordan Marlatt previously worked at Morning Consult as a lead tech analyst.