Travel & Hospitality

The State of Travel & Hospitality Report: H2 2022

August 2022

Report summary

2022 was poised to be a strong year of recovery for travel and hospitality, but economic uncertainty has replaced travelers’ pandemic concerns, halting the momentum of regrowth for the industry.

Key Takeaways

  • COVID-19 concerns have given way to financial worries: Consumer comfort with traveling has grown as pandemic concerns have abated. But despite a busy early summer, volume has again dropped in the face of economic uncertainty.
  • Business travel will never return to normal: More than two years since the start of the pandemic, traditional business trips still have not returned to typical levels. The number of travelers blending business and leisure travel has also declined in recent months, as employees have settled into new realities of work.
  • Air travel will slow into shoulder season: Memorial Day to July Fourth — a consistently busy period for airlines — became a “flightmare” as delays and cancellations shook consumer trust. With gas prices now falling, travelers are again considering more budget-friendly road trips as an alternative to air travel.
  • Hotels are poised to gain market share from vacation rentals: Summer is vacation rental season, but as families send children back to school and beach rentals slow, volume will shift back to hotels in the coming months.


This report is grounded in multiple datasets:

Research conducted from October2021 to August 2022 among roughly 2,200 U.S. adults per survey.

Data from a July 2022 survey of 14,000 total adults in Australia, Brazil,Canada, China, France, Germany, India, Italy, Japan, Mexico, Russia, South Korea, Spain and the United Kingdom.

“Return to Normal” trend data leveraged from weekly surveys of 2,200 U.S. adults each.

The interviews were conducted online, and the data was weighted to approximate respective populations of adults based on gender, educational attainment, race and region. Top-line results from all surveys have margins of error of up to +/-3 percentage points.

About the author

Lindsey Roeschke is a travel & hospitality analyst. Lindsey’s work focuses on behavior and expectations in travel (among other categories), particularly through a generational and cultural lens. In addition to her research and advisory background, Lindsey has more than a decade of experience in the advertising world.