Apathy, Cost Concerns Biggest Consumer Obstacles for Connected Devices

Poll also found that data security is a potential sticking point
Voice-activated assistants like Google Home (left) and Amazon's Echo have the potential to be used in a medical setting if the devices became HIPAA-compliant. (Courtesy of Google Inc. and Amazon.com Inc.)
January 09, 2018 at 2:08 pm UTC

Key Takeaways

  • Thirty-nine percent of poll respondents said they were somewhat or very likely to purchase smart speakers and voice-activated systems.

  • Fifty percent said they were not too likely or not likely at all to buy the devices.

This week’s Consumer Electronics Show in Las Vegas features some of the latest in next-generation smart technology from companies around the world, but U.S. consumer demand for these devices appears to be hindered by cost and data-security concerns, as well as a lack of desire to purchase the products, according to a new Morning Consult survey.

The nationwide poll found that 23 percent of U.S. adults said they currently use connected devices, while 67 percent said they don't. Ten percent said they don't know.

The poll of 2,201 adults was conducted Jan. 4-5 and has a margin of error of plus or minus 2 percentage points.

Edward Graham previously worked at Morning Consult as a reporter covering tech.

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