Introducing Audience Builder AI Copilot: Faster, Smarter, and More Intuitive Audience Profiles

We’re thrilled to announce the launch of Audience Builder AI Copilot, a powerful new feature designed to make custom audience creation faster and more intuitive than ever. Available to all Morning Consult Intelligence subscribers starting March 21, 2025, this AI-driven tool allows users to generate highly targeted research audiences with just a simple description—no complex filters or manual sorting required.

What is Audience Builder AI Copilot?

Morning Consult’s Audience Builder AI Copilot is an intelligent assistant that helps you quickly define and build your target research audience. Instead of manually selecting demographics, you can simply describe your audience in natural language, and our AI will generate the right segment for you.

For example:

• 🏆 "Millennial business decision-makers in the U.S. making over $100K"
• 📍 "Gen Z consumers in the Midwest who are frequent online shoppers"
• 💼 "Tech industry professionals in Germany with high-income levels"

With just a few words, our AI understands intent and transforms your request into a precise, research-ready audience—helping you move from idea to insights in seconds.

What’s New in This Release?

Our latest enhancements ensure Audience Builder AI Copilot is more accurate and user-friendly than ever:

✅ Expanded Prompt Understanding – The AI now recognizes generation-based prompts (Gen X, Millennials, Boomers), income-based descriptors (high-income, 100K+), and region-based specifications (Midwest, South, West Coast).

✅ Faster Audience Generation – Get your audience segment ready in real-time, without the need for complex filtering.

✅ Seamless In-App Experience – Integrated directly into the Morning Consult Intelligence platform for a smooth, intuitive workflow.

Who Has Access?

Audience Builder AI Copilot is included in all Morning Consult Intelligence subscriptions by default—no additional setup required. However, some clients may have AI-specific contract stipulations that affect access. If you have questions about your eligibility, please contact your account manager.

Don’t have access? Request a demo here.

Why It Matters

Traditional audience-building methods can be time-consuming and require deep familiarity with survey data structures. Our AI Copilot eliminates friction, allowing insights and brand marketers to focus on what matters most—analyzing the data and making informed decisions.

By leveraging AI to simplify audience creation, we’re empowering users to generate insights faster, with greater confidence and efficiency.