Morning Consult Announces AI-Native Vision to Redefine Market Research

Washington, DC (September 24, 2025) – Morning Consult, the global decision intelligence company, today debuted its AI-native vision: a fundamental reimagining of how leaders access and act on consumer data. The announcement debuted at the inaugural Morning Consult NEXT, the company’s new flagship product showcase, underscoring Morning Consult’s commitment to shaping the future of market research.

“We are living in an era of constant disruption — economic uncertainty, geopolitical shifts, and the rapid evolution of technology and culture,” said Michael Ramlet, CEO and co-founder of Morning Consult. “The challenge for leaders is not a lack of information, but rather the ability to separate the signal from the noise and act on it quickly. Our AI-native approach ensures they get the right insight at the right moment, helping them move from reactive decision-making to proactive leadership.”

The company’s new vision builds on its mission of being the always-on consumer signal. AI-native means that Morning Consult does not simply layer AI onto legacy workflows — instead, it reimagines intelligence with AI at the center of the workflow. Every new product, from AI Chat to forthcoming Agents and Canvas, makes AI the engine that turns a vast dataset into decision-ready intelligence.

At the core of this vision is Morning Consult’s dataset of 100 million surveys, with 30,000 added daily across 45 global markets. This scale and breadth create a living, breathing signal of consumer sentiment across brands, industries, economies, and geopolitics. AI supercharges this data — transforming it from raw signal into actionable clarity.

Morning Consult’s AI-native products are designed to address three challenges executives face in today’s environment:

• Access – making complex consumer intelligence available to a wider range of decision-makers inside organizations.
• Efficiency – reducing the time and resources needed to move from data to strategy.
• Speed – delivering real-time clarity in fast-changing contexts where traditional research cycles often lag.

Product Roadmap

Morning Consult has already introduced an AI Chat tool, which allows users to query the company’s dataset directly and receive instant answers. At Morning Consult NEXT, the company previewed three AI Agents scheduled to debut this fall and winter:

• Reputation Agent, which builds on the company’s proprietary Reputation Score to track brand and trust metrics in real time.
• Audience Agent, which profiles consumer groups beyond demographics to include values, behaviors, and psychographics.
• Board + Earnings Agent, which integrates financial, economic, and consumer data into a single briefing tool designed to help executives prepare for quarterly earnings calls or board meetings.

“AI-native is more than a technology shift — it’s a new standard for how intelligence will be created and consumed,” said Ramlet. “Morning Consult is uniquely positioned to lead this transformation because we combine the world’s most holistic dataset with a technology-first mindset. The result is faster, sharper, and more contextual decision-making for leaders everywhere.”

About Morning Consult

Morning Consult is the global decision intelligence company changing how modern leaders make smarter, faster, better decisions. With its proprietary technology, high-frequency global survey research, and AI-native products, Morning Consult delivers decision-ready insights to executives, marketers, investors, and policymakers across 45 global markets.

Watch the Morning Consult NEXT product showcase here.