Morning Consult Launches First-Ever Real-Time Global Reputation Score™ to Help Brands Safeguard Reputation

NEW YORK — June 17, 2025 — As companies confront a polarized environment, economic uncertainty, and increasing reputational risk, Morning Consult today launched its Reputation Score™, a real-time, always-on signal that helps communications leaders monitor, protect, and grow brand trust with speed and clarity.

Unlike static annual rankings or opaque brand studies, the Reputation Score™ updates daily, benchmarking over 5,000 brands across 40+ global markets. It’s powered by Morning Consult’s proprietary survey engine—built on more than 80 million consumer interviews globally—and delivers a transparent, daily view of how brands are perceived on five core drivers of reputation.

“In today’s environment, reputation is a business asset—one that can influence everything from sales to market access to talent retention,” said Ivan Rocabado, Lead Solutions Architect for Reputation Measurement at Morning Consult. “We designed this solution to be simple, transparent, and scalable—so that brands can act quickly on what matters and tie reputation directly to real business outcomes.”

The Reputation Score™ combines two key dimensions of brand equity:

• Corporate Character & Credibility: trust, community impact, and employer reputation
• Brand Appeal: favorability and value

The tool enables brands to tie real-time reputation data to outcomes across communications, and public affairs.

As part of today’s launch, Morning Consult also debuted the Most Reputable Brands in every category, according to the Morning Consult Reputation Score™. The full ranking is available here.

The Morning Consult Reputation Score™ is now available to Morning Consult Intelligence clients. Learn more here. 

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About Morning Consult
Morning Consult is a global decision intelligence company changing how modern leaders make smarter, faster, better decisions. The company pairs its proprietary high-frequency data with applied artificial intelligence to better inform decisions on what people think and how they will act. Learn more at morningconsult.com.

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