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APAC: Leader Approval & Country Trajectory Outlook, October 2023

Net shares of adults in each country who approve of the incumbent political leader and say their country is headed in the right direction
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"Net approval" is the share who approve of the indicated political leader minus the share who disapprove. “Net right direction” is the share who say their country is headed in the right direction minus the share who say it is on the wrong track. Leader approval is not tracked in China owing to political sensitivities.

Source: Morning Consult Political Intelligence. Data points represent 7-day simple moving averages of daily surveys. One-month change corresponds to Sept. 15-Oct. 15, 2023. Six-month change corresponds to April 15-Oct. 15, 2023.

October 26, 2023 at 5:00 am UTC

Morning Consult’s Leader Approval & Country Trajectory series track the net shares of adults in each country surveyed who approve of the incumbent political leader and say their country is headed in the right direction. For a downloadable version of the charts from this analysis, see the October 2023 APAC Leader Approval & Country Trajectory Chart Pack.

Key Takeaways

  • Australia: The failure of a national referendum that would have recognized indigenous Australians in the country’s constitution has divided the nation and significantly harmed Prime Minister Anthony Albanese’s governing mandate.

  • China: With China’s economic recovery stalled, public satisfaction with the country’s trajectory has fallen to levels not seen since nationwide protests erupted late last year, though renewed protests are unlikely.

  • Japan: Prime Minister Fumio Kishida’s spring recovery has proved short-lived, and his net approval rating has plummeted in recent months, making snap elections unlikely.

  • Philippines: The Philippine public is growing increasingly dissatisfied with the country’s trajectory amid increasing naval confrontations with China.

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Australia Outlook

Prime Minister Anthony Albanese’s net approval rating is at an all-time low following the Oct. 14 failure of his signature campaign promise, known as the “Indigenous Voice to Parliament.” The measure, which would have constitutionally recognized Australia’s indigenous people for the first time by establishing a non-voting advisory committee of indigenous representatives, passed both houses of Parliament but was soundly rejected by Australian voters in a national referendum. Australia’s net country trajectory fell into negative territory for the first time during the closing stages of the bruising campaign, which left the country deeply divided

Although Albanese’s net approval remained positive as of Oct. 15, it has continued to fall in the wake of the vote, while Australia remains more divided than at any time in recent history. Perceptions of the country’s trajectory have fallen starkly as well, dropping especially following the vote.

The loss leaves Albanese's governing mandate severely curtailed, which will hamper his left-leaning Australian Labor Party’s political agenda. However, without an election scheduled until 2025, they have time to recover. A diminished Albanese will likely focus on pocketbook issues going forward, as accusations that he was too focused on cultural issues while Australia was struggling with its highest level of inflation in over three decades may have soured voters on his signature initiative. Disinformation likely played a part as well, with troll accounts —  including some allegedly linked to China —  amplifying racially divisive messaging. A divided and politically hobbled Australia serves China’s geopolitical interests, and this will come as a blow to the United States and its other allies in the region. 

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"Net approval" is the share who approve of the indicated political leader minus the share who disapprove.

Source: Morning Consult Political Intelligence. Data points represent a 7-day simple moving average of daily surveys.

China outlook

While China’s 82-percentage-point net country trajectory on Oct. 15 may seem high, it actually matches a series low reached late last year as frustration over the country’s draconian approach to managing the COVID-19 pandemic spiraled into shocking nationwide protests against the Chinese government more broadly, by far the largest in scope since 1989. This recent nadir follows a steep 9-point decline over the past month, as economic difficulties continue to mount and government intervention seems to be doing little to jumpstart China’s stalled post-reopening economic recovery amid ongoing concerns in its housing market. 

While growing dissatisfaction will be worrying for Chinese President Xi Jinping and the Communist Party, it is unlikely that this metric predicts a renewed wave of protests. Last year’s so-called “blank paper protests” — named for participants’ use of blank pages to signal their frustration over issues that remain verboten in China’s heavily censored and controlled civil society — were largely driven and organized by, if not limited to, young adults in major cities. During the height of the protest movement, net satisfaction among China’s youngest adults fell as low as 71%. Current levels of public dissatisfaction over the economy have been broader but less intense: Despite an employment crisis for young adults, dissatisfaction among Gen Z adults was sitting at 84% as of Oct. 15, slightly higher than that of adults overall. Both measures have flirted with the 80% mark since, however. We advise watching this metric as a signal of whether public views of China’s overall trajectory are poised for a rebound or further erosion. Xi’s firm grasp on Chinese political life, meanwhile, makes any sort of internal challenge to his rule unlikely, though further erosion of public support could hamper his long-term vision for fundamentally reordering China’s social and political priorities.

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"Net right direction" is the share who say their country is headed in the right direction minus the share who say it is on the wrong track.

Source: Morning Consult Political Intelligence. Data points represent a 7-day simple moving average of daily surveys.

Japan outlook

Earlier this year, Japanese Prime Minister Fumio Kishida’s political future seemed deeply uncertain

In the wake of former Prime Minister Shinzo Abe’s assassination, a scandal involving links between senior Liberal Democratic Party lawmakers and the controversial Unification Church saw Kishida’s approval rating fall to historic lows, rivaling the nadirs of his two predecessors, who both resigned. Four-decade high inflation compounded Kishidia’s troubles as his net approval reached a low of minus 48 points in early February and remained dismal for several months thereafter. In April however, Kishida’s political fortunes appeared to reverse course as he gained plaudits for his deft handling of international affairs, with net approval rising more than 34 points to a recent high (albeit a negative one) in late May after Japan hosted the G7.

The recovery would prove short-lived: As of Oct. 15, his net approval rating had fallen 17 points in six months, and 30 points from its May apotheosis. Among other factors, we attribute the decline to the government’s early June move to eliminate health insurance cards and link Japan’s popular nationalized insurance coverage to an unpopular government ID card system known as “My Number.” An interim report found the rollout was widely botched, with thousands of registration errors and other administrative issues. 

Recent moves to strip the Unification Church of its religious incorporation status and pass an economic stimulus have proved popular, but Kishida’s net approval rating — which fell 7 points in the last month — does not appear to have benefited. While economic headwinds have undoubtedly hurt Kishida, an 8-point differential between our country trajectory and leader approval metrics speaks to the degree to which the Japanese public has lost faith in Kishida and his long-ruling LDP’s ability to govern, rather than his recent decline being purely attributable to macro factors. While Kishida’s release of a stimulus plan in September has renewed speculation he is laying the groundwork for a snap election before the year’s end — once widely anticipated as his popularity surged in May — our view is that his currently flagging approval ratings make this increasingly unlikely.

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"Net approval" is the share who approve of the indicated political leader minus the share who disapprove.

Source: Morning Consult Political Intelligence. Data points represent a 7-day simple moving average of daily surveys.

Philippines outlook

The Philippines' net country trajectory has declined 22 points in the last six months. We partially attribute this trend to growing public fears over a potential confrontation with China surrounding disputed territorial claims. China watchers will note that the steepest drop off occurred in August following an incident in which a flotilla of Chinese coast guard and militia ships blockaded a pair of Philippine vessels that were attempting to resupply troops stationed at the otherwise uninhabited Second Thomas Shoal, spraying one with a high-powered water cannon. Second Thomas Shoal is claimed by several nations but lies within the Philippines’ exclusive economic zone; China has been especially aggressive in contesting these claims.  

The incident touched a nerve in the Philippines, leading President Ferdinand “Bong Bong” Marcos Jr. to issue a sweeping rethink of his country’s national security strategy to refocus on naval sovereignty shortly after Manila summoned the Chinese ambassador. The move has drawn the Philippines closer to the United States but increased the likelihood of a confrontation with China, which has pursued increasingly aggressive naval actions in attempts to force the Philippines out of the area.  Public sentiment has remained relatively volatile since the first incident — as seen in moderate and persistent see-sawing in our own data in recent months — suggesting the public is divided on the best path forward.

While we do not anticipate a return to former President Rodrigo Duterte’s on-again off-again antics surrounding the Visiting Forces Agreement under Marcos, the latter’s net approval rating has declined 13 points in the last six months, placing him in weaker territory than the ever-popular Duterte. Should this trend persist, we could see more limited near-term pushback against China to the detriment of Marcos’ Western partners and allies. However, the Philippines long-term ties to the United States, which has been adamant in its support during recent confrontations with China, are unlikely to suffer.

Morning Consult Logo
"Net approval" is the share who approve of the indicated political leader minus the share who disapprove.

Source: Morning Consult Political Intelligence. Data points represent a 7-day simple moving average of daily surveys.

Methodology

Morning Consult conducts thousands of daily interviews on key political issues across 43 countries, making our unified data set on political attitudes — Morning Consult Political Intelligence — the largest globally. Every day, we gauge public opinion on world leaders, international organizations, policy issues and other countries to provide customers with data at the scale and speed needed to navigate the changing global political landscape in real time. Daily historical data is available for up to 6 years. For more information on average daily sample sizes, target populations, and more, see our MCPI methodology primer here.

A headshot photograph of Scott Moskowitz
Scott Moskowitz
Senior Analyst, APAC

Scott Moskowitz is senior analyst for the Asia-Pacific region at Morning Consult, where he leads geopolitical analysis of China and broader regional issues. Scott holds a Ph.D. in sociology from Princeton University and has years of experience working in and conducting Mandarin-language research on China, with an emphasis on the politics of economic development and consumerism. Follow him on Twitter @ScottyMoskowitz. Interested in connecting with Scott to discuss his analysis or for a media engagement or speaking opportunity? Email [email protected].

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