Brand Reputation

Most Trusted Brands 2023

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More Consumers Want Brands and CEOs to Get Political

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The Majority of Beer Drinkers Support Brand Partnerships With Trans Spokespeople

Graphic featuring shopper making a purchase in a store

Brand Boycotts Are Declining as Inflation Pressures Shoppers

Twitter account of Elon Musk is displayed on a smartphone

Twitter Is Gaining Trust With Republicans, but Losing It With Democrats in the Musk Era

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Fiji, Aquafina, Evian or Dasani? U.S. Consumers Pick Their Favorite Water Brands

Brand Intelligence

Facebook Favorability Slightly Improves Following Announcement That Trump’s Ban Will End

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U.S. Consumers Are Unlikely to Support Brands That Advertise on Twitter in Its Current State

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Elon Musk’s Politically Polarizing Effect

Brand Reputation

Americans Resoundingly Say ‘Nay’ to Ye

Photograph showing ride-hailing consumers at Uber pickup zone

Uber Users Don’t Mind the Scandals as Long as Rides Are Cheap and Quick

Summer Flight Delays, Cancellations Have Shaken Trust in the Airline Industry