Brand Reputation

Most Trusted Brands 2023: Zoom
Trust

Zoom Is Among Tech’s Most Trusted Brands, Despite Steep Competition and Remote Work Shifts

June 7, 2023
Flamin Hot movie scene
Film and TV

Most Americans Say Brand Films Like ‘Flamin’ Hot’ Are Art, Not Ads

June 7, 2023
Little Caesars: Most Trusted Brands 2023
Trust

How Brands Earn Gen Z’s Trust: Little Caesars

May 30, 2023
2023 most trusted brands report
Trust

Most Trusted Brands 2023

May 24, 2023
Graphic featuring shopper making a purchase in a store
Boycotts

More Consumers Want Brands and CEOs to Get Political

May 11, 2023
Image of Bud Light beers
PR Crises

The Majority of Beer Drinkers Support Brand Partnerships With Trans Spokespeople

April 27, 2023
Graphic featuring shopper making a purchase in a store
Corporate Activism

Brand Boycotts Are Declining as Inflation Pressures Shoppers

April 27, 2023
Twitter account of Elon Musk is displayed on a smartphone
Social Media

Twitter Is Gaining Trust With Republicans, but Losing It With Democrats in the Musk Era

April 20, 2023
Graphic conveying water bottle brands' popularity in the United States
Beverage

Fiji, Aquafina, Evian or Dasani? U.S. Consumers Pick Their Favorite Water Brands

March 23, 2023
Social Media

Facebook Favorability Slightly Improves Following Announcement That Trump’s Ban Will End

February 8, 2023
Graphic with imagery of Elon Musk and Twitter
Social Media

U.S. Consumers Are Unlikely to Support Brands That Advertise on Twitter in Its Current State

November 17, 2022
Graphic conveying Democrat and Republican views of Elon Musk's brands
Social Media

Elon Musk’s Politically Polarizing Effect

November 17, 2022