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Brand Reputation
Trust
Zoom Is Among Tech’s Most Trusted Brands, Despite Steep Competition and Remote Work Shifts
June 7, 2023
Film and TV
Most Americans Say Brand Films Like ‘Flamin’ Hot’ Are Art, Not Ads
June 7, 2023
Trust
How Brands Earn Gen Z’s Trust: Little Caesars
May 30, 2023
Trust
Most Trusted Brands 2023
May 24, 2023
Boycotts
More Consumers Want Brands and CEOs to Get Political
May 11, 2023
PR Crises
The Majority of Beer Drinkers Support Brand Partnerships With Trans Spokespeople
April 27, 2023
Corporate Activism
Brand Boycotts Are Declining as Inflation Pressures Shoppers
April 27, 2023
Social Media
Twitter Is Gaining Trust With Republicans, but Losing It With Democrats in the Musk Era
April 20, 2023
Beverage
Fiji, Aquafina, Evian or Dasani? U.S. Consumers Pick Their Favorite Water Brands
March 23, 2023
Social Media
Facebook Favorability Slightly Improves Following Announcement That Trump’s Ban Will End
February 8, 2023
Social Media
U.S. Consumers Are Unlikely to Support Brands That Advertise on Twitter in Its Current State
November 17, 2022
Social Media
Elon Musk’s Politically Polarizing Effect
November 17, 2022
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