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Gen Alpha Trends
Get consumer insights on Gen Alpha, the youngest and fastest-emerging generation of consumers. Learn how kids today are shaping shopping trends.
Latest
Parents
Three Key Differences Between Parents Across the Political Divide
September 3, 2025
Parents
Parents Are Financially Stressed and Their Kids Growing Up Won’t Fix It
August 27, 2025
Children
What Today’s Kids Are Up To, According to Their Parents
July 22, 2025
Parents
Modern Parenting: Today’s Practices and Priorities
July 9, 2025
Back to School
Back-To-School Shoppers Are Already Noticing Higher Prices
June 23, 2025
Social Media
Media Briefing: Wealthy Americans’ Social Media Usage, Trust in the Press & More
May 7, 2025
Tariffs
Retail Briefing: Tariffs, Value Shoppers, Ozempic Users & More
May 5, 2025
Gen Alpha Trends
Gen Alpha's Tastes Are Already Being Informed By Online Content
April 22, 2025
Gen Z Trends
Gen Alpha’s Persuasion Power, and Gen Z’s Still Aboard the Dupe Train
April 15, 2025
Gen Alpha Trends
Gen Alphas Already Exhibit Strong Buying Power Across Several Categories
April 7, 2025
Gen Alpha Trends
Parents Are Big Secondhand Shoppers, and Take Their Activity Online
March 31, 2025
Webinar
Webinar On-Demand: Exploring Gen Alpha and Gen Z Trends
March 19, 2025
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