Gen Alpha

Children

Report: A Brand's Guide to Gen Alpha

Brand Intelligence

Introducing Gen Alpha: Trends in Mental Health, Brands, Technology and More

Brand Reputation

The Steady Decline of the Facebook Brand in America

Content Moderation

Parents Pan Instagram’s Proposed Platform Aimed at Kids, Applaud Its Pause

Fandom

Beyond Gen Z: What the Parents of Generation Alpha Say About Their Kids' Interest in Sports

Consumer Confidence

For Brands, Talking About Trump Has Risks -- Unless They’re Wooing Young Consumers

Gen Alpha

How Adding Users Could Backfire for Snapchat

Dating App

Dating in the Digital Age