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Gen Alpha Trends

Get consumer insights on Gen Alpha, the youngest and fastest-emerging generation of consumers. Learn how kids today are shaping shopping trends.

Latest

Children

What Today’s Kids Are Up To, According to Their Parents

July 22, 2025
Parents

Modern Parenting: Today’s Practices and Priorities

July 9, 2025
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Back to School

Back-To-School Shoppers Are Already Noticing Higher Prices

June 23, 2025
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Social Media

Media Briefing: Wealthy Americans’ Social Media Usage, Trust in the Press & More

May 7, 2025
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Tariffs

Retail Briefing: Tariffs, Value Shoppers, Ozempic Users & More

May 5, 2025
Gen Alpha Trends

Gen Alpha's Tastes Are Already Being Informed By Online Content

April 22, 2025
Gen Z Trends

Gen Alpha’s Persuasion Power, and Gen Z’s Still Aboard the Dupe Train

April 15, 2025
Gen Alpha Trends

Gen Alphas Already Exhibit Strong Buying Power Across Several Categories

April 7, 2025
Gen Alpha Trends

Parents Are Big Secondhand Shoppers, and Take Their Activity Online

March 31, 2025
Webinar

Webinar On-Demand: Exploring Gen Alpha and Gen Z Trends

March 19, 2025
Gen Alpha Trends

All About Gen Alpha

March 18, 2025
Gen Alpha Trends

Gen Alpha’s Influence

March 12, 2025