Gen Alpha

Morning Consult delivers cutting-edge consumer insights on Gen Alpha, the youngest and fastest-emerging generation of consumers. Our research explores Gen Alpha’s influence on household spending, brand preferences, digital habits, and tech adoption. Learn how kids today are shaping shopping trends through media, gaming, and social platforms, and what it means for marketers, brands, and retailers. Stay ahead with data-driven analysis on Gen Alpha behavior, parental perspectives, and generational consumer trends.