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Gen Zers Might Buy Your Product if Its Logo Slays

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The Majority of Beer Drinkers Support Brand Partnerships With Trans Spokespeople

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The AI Frenzy Is Introducing Marketing Buzzwords That Consumers Don't Understand

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The Subscription Divide: Millennials Love Them. Baby Boomers Are Dubious

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How ‘Sports Twitter’ Is Navigating the Chaotic Elon Musk Era

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Fiji, Aquafina, Evian or Dasani? U.S. Consumers Pick Their Favorite Water Brands

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Super Bowl Watchers Saw Fewer Ads for EVs This Year. About a Third Are Interested in Buying One Within the Next Year

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The Most-Loved Ads of Super Bowl LVII: T-Mobile and Doritos

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Snacks Reign Supreme: Super Bowl LVII Advertisers, Ranked by Favorability

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Most Americans Don’t Like Where Social Media Platforms Are Headed but Still Aren’t Interested in the Alternatives

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‘Haul’ Videos, Popular on TikTok, Are Getting Gen Zers to Whip Out Their Wallets

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Gen Z Has Very Mixed Feelings on Targeted Ads, Branding Changes

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