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Latest
Advertising
2025 Lookahead: What to Expect in Consumer Trends
November 26, 2024
Brand Reputation
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Advertising
The Surprising Efficacy of SMS Marketing
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Advertising
2024 Marketing & Advertising Trends: Ad Format Experimentation, Influencer Power and Brand Reinventions
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Social Media
Hate Speech Is a Common Sight for Social Media Users. Here’s How They Want Advertisers to Respond
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Artificial Intelligence
Report: Consumer Attitudes Toward AI in Marketing and Advertising
October 25, 2023
Streaming
On-Demand Content Will Help FAST Services Compete With Subscription Streamers
August 8, 2023
China
What Drives Chinese Consumers to Find New Products (Hint: It’s Not TV Ads)
August 2, 2023
Streaming
In South Korea, Streamers Will Need Quality Over Quantity
July 25, 2023
Advertising
‘Set-Jetting’ and Beyond: Where Travelers Are Finding Vacation Inspiration
June 22, 2023
Film and TV
Most Americans Say Brand Films Like ‘Flamin’ Hot’ Are Art, Not Ads
June 7, 2023
Data Privacy
Why Americans Keep Giving Social Media Platforms Their Data — Even if They Don’t Trust Them With It
June 1, 2023
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