Advertising

Gen Zers Might Buy Your Product if Its Logo Slays

Image of Bud Light beers

The Majority of Beer Drinkers Support Brand Partnerships With Trans Spokespeople

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The AI Frenzy Is Introducing Marketing Buzzwords That Consumers Don't Understand

The Subscription Divide: Millennials Love Them. Baby Boomers Are Dubious

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How ‘Sports Twitter’ Is Navigating the Chaotic Elon Musk Era

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Fiji, Aquafina, Evian or Dasani? U.S. Consumers Pick Their Favorite Water Brands

Super Bowl Watchers Saw Fewer Ads for EVs This Year. About a Third Are Interested in Buying One Within the Next Year

Graphic conveying the most loved advertisement during Super Bowl LVII: a T-Mobile ad featuring John Travolta.

The Most-Loved Ads of Super Bowl LVII: T-Mobile and Doritos

Snacks Reign Supreme: Super Bowl LVII Advertisers, Ranked by Favorability

Image of a person walking past the Twitter offices in New York City.

Most Americans Don’t Like Where Social Media Platforms Are Headed but Still Aren’t Interested in the Alternatives

‘Haul’ Videos, Popular on TikTok, Are Getting Gen Zers to Whip Out Their Wallets

Graphic conveying Gen Zers on social media

Gen Z Has Very Mixed Feelings on Targeted Ads, Branding Changes