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Advertising
The Surprising Efficacy of SMS Marketing
February 14, 2024
Advertising
2024 Marketing & Advertising Trends: Ad Format Experimentation, Influencer Power and Brand Reinventions
December 13, 2023
Social Media
Hate Speech Is a Common Sight for Social Media Users. Here’s How They Want Advertisers to Respond
November 28, 2023
Artificial Intelligence
Report: Consumer Attitudes Toward AI in Marketing and Advertising
October 25, 2023
Streaming
On-Demand Content Will Help FAST Services Compete With Subscription Streamers
August 8, 2023
China
What Drives Chinese Consumers to Find New Products (Hint: It’s Not TV Ads)
August 2, 2023
Streaming
In South Korea, Streamers Will Need Quality Over Quantity
July 25, 2023
Advertising
‘Set-Jetting’ and Beyond: Where Travelers Are Finding Vacation Inspiration
June 22, 2023
Film and TV
Most Americans Say Brand Films Like ‘Flamin’ Hot’ Are Art, Not Ads
June 7, 2023
Data Privacy
Why Americans Keep Giving Social Media Platforms Their Data — Even if They Don’t Trust Them With It
June 1, 2023
Advertising
Gen Zers Might Buy Your Product if Its Logo Slays
May 8, 2023
PR Crises
The Majority of Beer Drinkers Support Brand Partnerships With Trans Spokespeople
April 27, 2023
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