Advertising

Flamin Hot movie scene

Most Americans Say Brand Films Like ‘Flamin’ Hot’ Are Art, Not Ads

June 7, 2023

Image of Facebook employees talking to customers in front of a sign referencing data privacy.

Why Americans Keep Giving Social Media Platforms Their Data — Even if They Don’t Trust Them With It

June 1, 2023

Gen Zers Might Buy Your Product if Its Logo Slays

May 8, 2023

Image of Bud Light beers

The Majority of Beer Drinkers Support Brand Partnerships With Trans Spokespeople

April 27, 2023

A visitor watches an AI sign on an animated screen

Artificial Intelligence

The AI Frenzy Is Introducing Marketing Buzzwords That Consumers Don't Understand

April 24, 2023

The Subscription Divide: Millennials Love Them. Baby Boomers Are Dubious

March 30, 2023

Graphic conveying a sports fan using Twitter

How ‘Sports Twitter’ Is Navigating the Chaotic Elon Musk Era

March 27, 2023

Graphic conveying water bottle brands' popularity in the United States

Fiji, Aquafina, Evian or Dasani? U.S. Consumers Pick Their Favorite Water Brands

March 23, 2023

Super Bowl Watchers Saw Fewer Ads for EVs This Year. About a Third Are Interested in Buying One Within the Next Year

February 15, 2023

Graphic conveying the most loved advertisement during Super Bowl LVII: a T-Mobile ad featuring John Travolta.

The Most-Loved Ads of Super Bowl LVII: T-Mobile and Doritos

February 14, 2023

Snacks Reign Supreme: Super Bowl LVII Advertisers, Ranked by Favorability

February 6, 2023

Image of a person walking past the Twitter offices in New York City.

Most Americans Don’t Like Where Social Media Platforms Are Headed but Still Aren’t Interested in the Alternatives

February 1, 2023