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2025 Lookahead: What to Expect in Consumer Trends

November 26, 2024

Brand Reputation

Temu Is on Its Way to Becoming Ubiquitous

April 24, 2024

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The Surprising Efficacy of SMS Marketing

February 14, 2024

Brands 2024 lookahead

2024 Marketing & Advertising Trends: Ad Format Experimentation, Influencer Power and Brand Reinventions

December 13, 2023

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Hate Speech Is a Common Sight for Social Media Users. Here’s How They Want Advertisers to Respond

November 28, 2023

Download the Report: Consumer Attitudes Toward AI in Marketing and Advertising

Artificial Intelligence

Report: Consumer Attitudes Toward AI in Marketing and Advertising

October 25, 2023

Graphic conveying on-demand content on FAST services

On-Demand Content Will Help FAST Services Compete With Subscription Streamers

August 8, 2023

What Drives Chinese Consumers to Find New Products (Hint: It’s Not TV Ads)

August 2, 2023

In South Korea, Streamers Will Need Quality Over Quantity

July 25, 2023

‘Set-Jetting’ and Beyond: Where Travelers Are Finding Vacation Inspiration

June 22, 2023

Flamin Hot movie scene

Most Americans Say Brand Films Like ‘Flamin’ Hot’ Are Art, Not Ads

June 7, 2023

Image of Facebook employees talking to customers in front of a sign referencing data privacy.

Why Americans Keep Giving Social Media Platforms Their Data — Even if They Don’t Trust Them With It

June 1, 2023