Millennials

Mental Health Care

U.S. Adults, Especially Millennials, Are Interested in Psychedelics as Mental Health Treatment

September 21, 2023

Phones and TVs Top Holiday 2023 Electronics Shopping Lists

September 20, 2023

Tracking the Emotional State of Americans

Tracking the Emotional State of Americans

September 15, 2023

Travel Brands Must Think Beyond Price to Connect With Gen Zers and Millennials

September 14, 2023

Tracking trust in U.S. institutions

Tracking Trust in U.S. Institutions

September 14, 2023

Image of broken piggybank

Consumer Spending

Why Millennials and Gen Zers Could Drive Discretionary Spending Down This Fall

September 13, 2023

"allbirds" text

Purchasing Consideration

Allbirds Shows Signs of a Comeback With Their Core Millennial Customer

August 28, 2023

Graphic conveying a four-day work week.

U.S. Enthusiasm for 4-Day Workweek Dips Without Remote Work Option

August 21, 2023

‘Set-Jetting’ and Beyond: Where Travelers Are Finding Vacation Inspiration

June 22, 2023

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The Harry Potter Fandom Is Very Millennial

June 5, 2023

Graphic conveying travel credit card trends in the travel and hospitality industry

Gen Z, Millennial Travelers Seek Rewards Programs, but Vacation Rentals Aren’t Delivering

May 11, 2023

Image of a "cheers" with glasses of red wine

More Than Half of Gen Z and Millennial Drinkers Are Interested in TikTok’s ‘Damp Drinking’ Trend

May 1, 2023