Tracking Trends in Cryptocurrency
Cryptocurrency and its underlying technology stand to fundamentally alter the financial services industry, particularly the way consumers manage their finances and transact with one another. Or it could all be just a passing fad. The speed of cryptocurrency’s adoption and the uncertainty about its future mean it is imperative that financial services leaders track its developments.
The methodology for the tracker is included at the bottom of this page.
Key Takeaways
Trump’s March executive order establishing a stockpile of cryptocurrencies does not appear to have thus far brought more retail investors into the market: Consumers are about as likely as one year ago to say they own cryptocurrency (17%) and to say they plan to purchase some soon (25%).
Crypto purchasing sees strong seasonality, with April being a particularly active month for buying crypto, as some consumers use their tax returns to purchase assets.
Retail investors are holding onto their crypto. Recent sales for several major cryptocurrencies and stablecoins were lower than April 2024, potentially reflecting expectation for higher future prices.
Data Downloads
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Cryptocurrency Ownership
Bitcoin Ownership
Reported Cryptocurrency Sales
Anticipated Cryptocurrency Purchases
Familiarity With Cryptocurrency and Related Topics
Trust in Cryptocurrency and Related Topics
Opinion on Cryptocurrency Regulation
Opinion on Cryptocurrencies’ Impact on Society
Source of This Data
Methodology
This tracker relies on data collected quarterly through Morning Consult’s proprietary survey research capabilities. The interviews are conducted online, and the data are weighted to approximate a representative sample of U.S. adults based on gender, educational attainment, age, race and region. Results from the full survey have a monthly sample size of 4,400 U.S. adults and an unweighted margin of error of +/- 1 percentage point.
In October 2022, Morning Consult changed the survey frequency of our Cryptocurrency Insights Hub. To request monthly data from January 2022 to August 2022, please reach out to [email protected].
About Morning Consult
Morning Consult is a global decision intelligence company changing how modern leaders make smarter, faster, better decisions. The company pairs its proprietary high-frequency data with applied artificial intelligence to better inform decisions on what people think and how they will act. Learn more at morningconsult.com.
Email [email protected] to speak with a member of the Morning Consult team.
The author would like to thank Charlotte Principato and Jaime Toplin for their contributions to this research.
Sonnet Frisbie is the deputy head of political intelligence and leads Morning Consult’s geopolitical risk offering for Europe, the Middle East and Africa. Prior to joining Morning Consult, Sonnet spent over a decade at the U.S. State Department specializing in issues at the intersection of economics, commerce and political risk in Iraq, Central Europe and sub-Saharan Africa. She holds an MPP from the University of Chicago.
Follow her on Twitter @sonnetfrisbie. Interested in connecting with Sonnet to discuss her analysis or for a media engagement or speaking opportunity? Email [email protected].
