Tracking Trends in the Travel and Hospitality Industry
After being deeply impacted by the pandemic, the travel & hospitality industry is currently navigating an uneven recovery. Leaders of travel and tourism brands must understand ever-evolving consumer preferences and expectations — which in turn are influenced by health concerns, logistical hurdles and new ways of working and living — in order to better serve travelers.
To help leaders stay informed about the most important post-pandemic travel trends, Morning Consult is tracking travelers’ behaviors, attitudes and expectations through a monthly survey U.S. adults.
Find a more detailed methodology for this monthly tracker below.
Key Takeaways
International travel continues to trend upward. Despite expensive airfare, the appetite for travel abroad is growing steadily. One-third of travelers with leisure trips planned in the next year said they will travel internationally, and while that number still pales in comparison to domestic travel (78%), it increased by 4 percentage points month over month and is 13 points higher than the same time last year.
Finances are weighing on travelers’ minds. Consumers are booking summer trips, but the economy is still casting a shadow over travel plans. Just over one-third (34%) of consumers said their personal financial situation has a negative impact on their willingness to travel — the strongest deterrent among all factors measured.
Vacationers are returning to the high seas. Cruise companies were hit hard by the pandemic, but consumers are slowly but surely making their way back to boats. The share of travelers who said they plan to cruise in the next 12 months is at 29%, a high-water mark since we began tracking in October 2021, and nearly half (48%) of consumers said they trust cruise companies, also a series high.
Leisure Travel Plans
Leisure Travel Destinations
Transportation and Accommodation for Leisure Travel
Leisure Travel Path to Purchase
Business Travel Plans
Transportation and Accommodation for Business Travel
Business Travel Path to Purchase
Booking Priorities for Transportation
Booking Priorities for Accommodation
Booking Drivers
Trust in Travel & Hospitality Brands
Loyalty Program Engagement
Points and Rewards Usage
Impact on Travel Behavior
Source of This Data
Methodology
The Travel & Hospitality Monthly Trend Tracker relies on data collected through Morning Consult’s proprietary survey research capabilities. The interviews are conducted online, and the data is weighted to approximate a representative sample of U.S. adults based on gender, educational attainment, age, race and region. The full survey has a monthly sample size of roughly 2,200 U.S. adults and an unweighted margin of error of +/-2 percentage points.
About Morning Consult
Morning Consult is a global decision intelligence company changing how modern leaders make smarter, faster, better decisions. The company pairs its proprietary high-frequency data with applied artificial intelligence to better inform decisions on what people think and how they will act. Learn more at morningconsult.com
Lindsey Roeschke is the lead travel & hospitality analyst on the Industry Intelligence team, where she conducts research, authors analyst notes and advises leaders in the travel & hospitality industry on how to apply insights to make better business decisions. Before joining Morning Consult, she served as a director of consumer and culture analysis at Gartner and spent more than a decade working at advertising agencies across three continents. Lindsey graduated from the University of Delaware with a bachelor’s degree in communications and holds a master’s degree in strategic communications from Villanova University. For speaking opportunities and booking requests, please email [email protected].
