Last updated on Mar 12, 2025. This tracker is no longer being updated.

Tracking Trends in the Media and Entertainment Industry

The share of adults who prefer streaming to theaters for movie premieres has held steady

Share of U.S. adults who said whether they prefer to watch a just-released movie in a theater or via video streaming service. Figures may not add up to 100% due to rounding.

By Morning Consult Industry Intelligence Team

The media industry is constantly evolving due to changing consumer consumption patterns, consolidation and new business practices that become standard. Media leaders need the most up-to-date data on industry trends to best decide how to respond to them. But fresh, reliable figures are hard to come by.

To help media and entertainment leaders stay current on the need-to-know consumer behaviors and sentiment, Morning Consult is tracking the most important media consumption trends through a monthly survey of U.S. adults.

Find a more detailed methodology for this tracker below.

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Video Streaming Service Usage

Shares of respondents who said they watched content on a video streaming service at least once in the past month

Consumers Who Stream Music

Shares of respondents who said they streamed music at least once in the past month

Consumers Who Listen to Podcasts

Shares of respondents who said they listened to a podcast at least once in the past month

Trust in News Sources

Share of U.S. adults who said the following offered the most trustworthy news sources:

"Other" responses not shown.

Average Time Spent Playing Video Games

Share of U.S. adults who said they spent the following amount of time playing video games in an average week:*

*This includes app-based games on mobile devices, as well as online or offline games played on a computer or gaming console.

Source of This Data

Methodology

The Morning Consult Media and Entertainment Monthly Trend Tracker relies on Morning Consult’s proprietary survey research capabilities. The interviews are conducted online, and the data is weighted to approximate a representative sample of U.S. adults based on gender, educational attainment, age, race and region. Results from the full survey have a monthly sample size of 2,200 U.S. adults and an unweighted margin of error of +/-2 percentage points.

About Morning Consult

Morning Consult is a global decision intelligence company changing how modern leaders make smarter, faster, better decisions. The company pairs its proprietary high-frequency data with applied artificial intelligence to better inform decisions on what people think and how they will act. Learn more at morningconsult.com.

The authors would like to thank Kevin Tran for his contributions to this research.

Morning Consult Industry Intelligence Team

Email [email protected] to speak with a member of the Morning Consult team.