Tracking Trends in the Automotive and Mobility Industry
We’ve paused our automotive and mobility tracker, but we hope to get back to monthly updates soon. Please check back.
The automotive industry is steering through the challenge of replenishing supply while also tailoring future transportation to consumer desires and climate change demands. And mobility providers — from tech companies to vehicle charging startups — are becoming increasingly relevant stakeholders amid advances toward automation and electrification. Automotive and mobility brand leaders must stay informed on consumers’ changing attitudes and behaviors around vehicle ownership, usage and purchase intent, as well as their sentiments about the future of electric and autonomous vehicles.
Morning Consult is tracking consumer behavior and sentiment around automotive industry trends through a monthly survey of U.S. adults. The methodology for the tracker is included at the bottom of this page.
Road-tripping has stayed mostly consistent since last summer. The share of those who said they used their household vehicle for a road trip in the last month was 37% in February, similar to the 39% who said the same in July and higher than the 32% who said they did last February.
Interest in purchasing an electric vehicle has ticked up slightly as manufacturers embark on a price war. The share of U.S. adults who said they’d be very interested in buying an EV in the next year grew from 9% in January to 12% in February, with the increase particularly pronounced for millennials (14% to 21%) and urbanites (14% to 20%).
Auto demand is still low, but purchases rose slightly in the last month. More consumers say they bought a new car in February, up a statistically significant 3 percentage points compared with the previous month.
Online Vehicle Buying Trends
Impact of Gas Prices on Vehicle Buying
Vehicle Use: Commuting
Vehicle Use: Road Trips
Popularity of Electric Vehicles
Consumer Hesitation Toward EVs
Gaps in Expectations of Vehicle Servicing Prices
Gaps in Expectations of Vehicle Servicing Time
Autonomous Vehicle Interest
Trust in Autonomous Vehicles
Autonomous Vehicle Safety
Public Transportation Usage
Public Transportation Mode Frequency
Source of This Data
The Morning Consult Automotive and Mobility Monthly Trend Tracker relies on Morning Consult’s proprietary survey research capabilities. The interviews are conducted online, and the data are weighted to approximate a representative sample of U.S. adults based on gender, educational attainment, age, race and region. Results from the full survey have a monthly sample size of 2,200 U.S. adults and an unweighted margin of error of +/- 2 percentage points.
About Morning Consult
Morning Consult is a global decision intelligence company changing how modern leaders make smarter, faster, better decisions. The company pairs its proprietary high-frequency data with applied artificial intelligence to better inform decisions on what people think and how they will act. Learn more at morningconsult.com