Tracking Trends in the Retail Industry
To help retail and e-commerce brand leaders identify which consumer shopping behaviors are taking hold and which are not, Morning Consult is tracking shifting consumer e-commerce and retail industry trends through a monthly survey of U.S. adults.
Data Downloads
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Reasons Consumers Prefer Online and In-Store Shopping
Consumer Preference for Online Shopping by Category
Utilization of Fulfillment Channels by Category
Return Method for Online Purchases
Source of This Data
Methodology
The Morning Consult Retail Monthly Trend Tracker relies on data collected through Morning Consult’s proprietary survey research capabilities. The interviews are conducted online, and the data are weighted to approximate a representative sample of U.S. adults based on gender, educational attainment, age, race and region. Results from the full survey have a monthly sample size of 2,200 to 4,400 U.S. adults and an unweighted margin of error of +/-2 percentage points.
On April 1, 2022, Morning Consult updated its general population weighting targets for the United States to be more representative of the most recent population data. Historical data has not changed.
About Morning Consult
Morning Consult is a global decision intelligence company changing how modern leaders make smarter, faster, better decisions. The company pairs its proprietary high-frequency data with applied artificial intelligence to better inform decisions on what people think and how they will act. Learn more at morningconsult.com.
Email [email protected] to speak with a member of the Morning Consult team.
