Travel & Hospitality
2024 Business Travel Trends
Report summary
Business travel continues to chart a slow and steady return.
The sector still hasn’t experienced a full recovery from pre-pandemic years, but it’s on its way. In 2024, brands must keep an eye on the continued rise of live events and the influence of the youngest generation of workers.
Morning Consult’s business travel report Travel is Back in Business examines the attitudes, behaviors and expectations of business travelers.
Based on survey interviews with more than 2,200 U.S. adults, this report provides insight into how these consumers interact with the travel industry and what they want from brands.
Key Takeaways
- Overall volume continues to tick up: Despite not experiencing a sharp resurgence, business travel has shown slow and steady growth, reflecting a cautious yet optimistic return.
- The demographics of business travelers are shifting: Gen Zers make up an increasingly notable portion of the cohort, but older workers are delaying retirement and remain an important segment.
- Live events continue their rebound: With a renewed emphasis on face-to-face interactions and networking, conferences and seminars will constitute a larger share of business travel bookings.
- Sustainability is becoming increasingly important: Business travelers are becoming more likely to say they’re willing to make lifestyle changes in the name of protecting the environment.
Data Downloads
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Methodology
This report is grounded in data from our travel and hospitality tracker fielded from October 2021 to April 2024 among roughly 2,200 U.S. adults per month. It also includes data from a survey fielded April 27-28, 2024 among a representative sample of 2,201 U.S. adults..
The interviews were conducted online, and the data was weighted to approximate respective populations of adults based on gender, educational attainment, race and region. Top-line results from all surveys have margins of error of up to +/-2 percentage points.
This report also includes data from Morning Consult’s Intelligence platform. The platform helps you understand your audience, brand, competitors and markets in a way traditional research companies can’t. Learn more here.
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